I can't believe I paid $20 for a 2.6 oz of this stuff, which did absolutely nothing to my natural, unprocessed hair. It did not prevent frizz or make my hair glossy, shiny or anything. This is just an expensive hair grease that smells like gardenia flowers.

Manage to turn my parched, frizzy hair into a sleek do. This stuff makes my hair SERIOUSLY glossy and shiny..like walking under my own spotlight 24/7 !
A little dab goes a long way..too much and your hair will look like it hasn't been washed for a week !

I have been using the product for years, and I've never found anything that keeps my hair frizz-free in my humid climate. I have thick, kind of fine, wavy hair... and any styling product with silicone will build up on my hair very quickly, even with thorough washings. This product is expensive, but one jar will literally last me three years. It's very greasy, and you have to learn how to work with it... but I have never found another product that works as well. My routine is LUSH's "King of the Mods" on wet hair to style and dry... and Anti-Humectant (just a little) once my hair is dry. Sometimes I use a little "Mods" on my dry hair after that too, just for additional styling.

This is one of my favorite anti-frizz, finishing products. I use a tiny amount, rub it to warm it in my palms, and apply it throughout my hair, concentrating on the ends and any fly away or frizzy spots. If too much product is used, you will get greasy looking, weighed down hair. My hair is fairly thick and wavy to curly in texture. Finer textured hair types may find that this product is too heavy. When I wear my hair curly, it helps to define curls and prevent frizz. When I straighten my hair, it helps prevent waving and keeps my hair looking shiny and styled in place. I use a dab here and there as a touch up on the days I do not wash my hair. It also works great in conjunction with a flat iron. Yes, this is expensive. But you get good bang for the buck because the jar lasts for many months, even up to a year, if used in the appropriate manner.

I have been using this same jar for three years and I'm only half through it. I go through so many different anti-frizz products, but always use this as a finisher. My hair is very full and frizzy, and I usually use another styling product (like living proof, frizz ease, or aveda hang straight) while hair is damp, blow dry, and then use a TINY DAP of pomade on dry hair to tame extra frizz. Just don't use too much or you will look oily.

This stuff is the best. It's the perfect finisher for just about any hairstyle. You have to use a very small amount and make sure you distribut it well on your hands before you apply it though, otherwise you can end up with some oily spots. It's kinda expensive for a jar, but it lasts FOREVER so it's totally worth it. I just bought my second jar last week after having my first one for years.

Pro: Best stuff I've ever used to control my hair, does not make hair stiff or flyaway like many styling/sculpting creams. Ideal for thick, coarse, dry hair.
Con: I hate the smell of this product. That's why I know it's the best out there because I've tried so many other products to try and find a product that does the same thing without the god awful smell. Haven't found yet, so I'm still using this.

I'm seconding a comment made in an earlier review: this needs to come in a much smaller jar! You only need a tiny tiny bit or else your hair WILL turn into a giant oil slick. Also, it - like all Aveda products - costs way too much. But it does works and it smells lovely - much nicer than the scent in drugstore products.

The smell of this has begun to yuck me out in recent years (kind of an oily scent) but as far as pomades go -- Aveda's Brilliant is KING! Can't beat the look of it -- whether you use it to slick back your hair into a ponytail or to smooth ends after a blowout -- nothing beats this product!
My thoughts are I can deal with the smell if it makes my hair look this good!

I'm sorry but I hate it - can't stand the heavy herbal, woodsy scent of almost all Aveda products. One hair salon I go to specializes in Aveda products & every time I get my hair done there I have to wash my hair out when I get home, I can't take the smell. I bought Brilliant pomade more than 10 yrs ago & used it a little bit on my then-long hair until I got sick of the smell. I felt bad eventually throwing away a virtually full (expensive!) jar, as I barely used this & even the tiniest amount left my hair looking greasy & smelling really bad. I had bought it because I heard it would make hair shiny, and yeah, anti-humectant sounded good to me (was looking to tame frizzies). Sorry Aveda fans, I don't mean any offense to you. I just don't like it. (Their vitamin scalp serum is pretty nice however!) continued >>

I love the scent of the pomade. It is easy to use too much and end up with greasy looking hair. But, with a little practice it tames my little fly-aways perfectly. It's great for the dry ends of hair too. I've actually used a bit on my hands and elbows as moisturizer. I will rebuy it again if I ever get through this container. It lasts forever!

Maybe I'm not using this right....I'm no hair expert to put it mildly.I like it,but when I use it it gets a little greasy.Maybe I'm using too much.I don't know,I'll write more when I figure out how to use this.I do really like the packaging though.It makes contoling how much you use a lot easier.

This did nothing for my hair. I saw no difference in frizz protection when I I used this compared to when I didn't. I will not re-purchase.

Ok curly girls......this is a really good product to use after your blow-out. I use a little of this, finger it through (use only a little), then flat-iron. I end up with a silky smooth, shiny finish. My straight look will last me for about a week. I find it to be a little on the pricey side but think it's a worthwhile purchase considering the lasting results. I also like the packaging. With the jar, you're able to control the amount used (unlike unpredictable squeeze bottles) and you don't have to worry about tossing out unused product. It doesn't leave you hair feeling stiff or greasy. My hair has a very soft, smooth, and silky feeling.

I am going to rave, not only about this product, but about Aveda concept salons/spas in general...they are fabulous. If you have not yet been to one...go! I just got my hair trimmed at an Aveda salon and it was a truly affordable luxury. Not only was my hair trimmed to bouncy perfection, but I had a very rejuvenating scalp massage, a complimentary hand massage, complimentary makeup application, and a nice tisane while I relaxed. All for under 40 clams!
Now, about the product...it was raining the day I went to the salon, and I have very frizz-prone hair. I told the stylist I didn't think she should waster her time blowing my hair out, as it would just poof the moment I walked out the door, but she reassured me that this product would keep my do sleek, soft and frizz free. No word of a lie, two days later my hair is still gorgeous! This is not a cheapo product, but it is a true lifesaver for girls like me who usually have an entire miserable humid summer of bad hair days. Viva Aveda!

I love this stuff, it is the ONLY hair product I have bought more than once. (three times, actually) I was introduced to it by a lady who was my hairdresser until she moved to Chicago--I almost moved with her, I was so distraught at her leaving!! Some of you know what I mean! Anyway, I have this hair which is about half straight, half ringlet curls, which means it MUST be styled every day or it looks lame. Plus I live in Texas, so even when I do fix it, I can walk outside and frizz all over. Enter Purefume Brilliant Anti-Humectant(frizzy girls, be sure you don't pick up the similar looking Humectant--it draws the moisture) to save the day. Smells fabulous IMO, and as others have warned, use tiny amounts or risk looking greasy. I use this only as a finishing product, rubbing it in my hands, and smoothing it all over. I will sometimes use more on dryer parts and ends, but even then a little goes a long way. I takes me about a year or so to finish a jar, which currently costs 18US dollars, but it is worth it to me when it something I actually use all of as I have bought countless hair products that were cheaper, only to find they didn't work. I think it's very cost effective, all things considered.

I have long frizz prone hair and this is the main product i use on humid days. It has zero hold and if you use too much can make hair greasy but a pea sized amount on long hair will make sure your hair stays soft and smooth. Try using hang straight(hang straight is great for smooth loose waves too) and then this as a finishing product

This works like a charm and keeps styles soft and smooth. I wish it came in a smaller container at half the price. You only need the tiniest drop, and after 6 months, barely any product is gone.

I really like this, it makes my hair oh so soft and i use it as a styling product after Jessicurl shampoo+conditioner, and thats all i need. Only need to use a very small amount, and it defines my lightly curly hair and just gives it style. Not sure about how it protects against heat, its always so hot in Aust! Not sure if anything could protect against the weather but i really do like this more than any other sticky, gooey, yucky, straw-like product out there.
UPDATE 16/12/11: i have moved to a tropical climate and i still enjoy using this. It keepts my hair soft and doesn't eliminate frizz however keeps hair it nice curls.

I live in Houston which is an hour away from the gulf coast making it extremely humid even during the winter time. I needed something that would make my hair humidity resistant! This product seems to do the job.
I have naturally curly, thick hair that curls up on one side while the other is somewhat straight (from all the chemical processing throughout the years). I washed and conditioned my hair with Sap Moss, applied Elixir and then blow dried my hair, flat ironed it and as a finisher applied a dab of the anti-humectant pomade.
Be sure you emulsify the pomade in your palms very well before you apply to your hair. Avoid the roots and apply over the top layer and even the underside near the nape of the neck (where it tends to kink up when it gets hot). For a more "piecy" look add a little more pomade to the ends piecing it with the pomade.
Don't use too much or your hair will look too greasy and heavy. I do like this product being I had to walk 6 blocks in the fog and misty rain, my hair held up pretty well.
Not for fine or thin hair, unless you use just a minute amount.