I've got thick hair with varying types of curl, but mostly 2C, that I shampoo every 5-6 days. I use this on dry hair to keep frizz at bay and to add a nice shine to my curls. Like others, I use a small amount of this every day - too much and you've got greasy hair. Aveda humectant pomade has been around since the early 1990's. It was the first curly hair product I ever used, and I am still consistently using it, while I'm constantly experimenting with different brands of shampoos, conditioners, styling gels/creams. I find the fragrance is actually pleasant, but others find it a bit herbal/medicinal - not a problem if you use a tiny bit of product.

This product is absolutely an HG product. I have 2b-3a hair that's medium thickness. I wash every 5-6 days with an argan oil shampoo and conditioner (I don't follow the curly girl method, though I use some tips from them).

I am currently wearing this pomade on my mid-back length hair and am wearing it down with day 5 hair. Yes, you read that right, I am on day 5 and my hair still looks fabulous. I ironed the top and the bottom is in these gorgeous shiny loose ringlets. It looks like that "supermodel" hair you see everywhere. This pomade works so well that I was able to brush out my hair, put some of this in and then reform the curls without getting a greasy look.

Several people have commented on my day 4 and 5 hair about how pretty it looks. That NEVER happens. I normally have it in some kind of updo by day 3, but with this I just brush it out and reform the curls. I only actually applied the pomade once on day 2 and it has held its shape ever since.

I cannot imagine doing my hair without this anymore. I've tried a couple different leave in products and it doesn't matter much so long as I start with curls. When I first started using this product I was applying it to damp hair and while it had a nice effect, it didn't wow me. But using this to revive slept on curls, that did wow me.

Another bonus, this jar goes "boing" when you hit it. It's really fun. The smell doesn't bother me. It smells a little like bug spray, but I like camping.

I have had the same jar for almost 3 years. I did not know how to use it properly before, so I only used it as a styling aid when wearing my hair pulled back. It eliminated frizzies without a hard hold.

Lately I have been using this whenever I choose not to blow dry and let my hair air dry. I apply moroccan oil serum to very wet hair. Comb with a wide tooth comb, clip hair and get dressed. I emulsify a *smidge* less than dime size of this product between my palms and apply to still damp hair from the bottom up while carefully separating curls and moving pieces away from my face. Let air dry. I am left with soft frizz free curls that are touchable. If going out that night and concerned with hold a VERY light mist of hairspray will do.

Be careful to not apply too much as this will leave you with greasy hair. Less is definitely more with this product.

I need a jar of this at all times. I have long 2b curls and they get frizzy if I am not careful. As curly girls know, you need a routine. Leave-in, Gel, and then this is my finisher. If I accidentally put too much gel in, this will break up the crunchiness - but I use it every day because it always adds glossy shine and just that extra touch of finish and definition to my curls after I air dry them. Looks like jello in a jar and it lasts FOREVER because you use just the tiniest bit. A miracle.

This is a heavy, clear, gelatinous/wobbly pomade. Its scent is like the other Aveda Brilliant products, except a tad milder and it doesn't linger nearly as much. (I tried the Aveda Brilliant Emollient Finishing Gloss as a smoothing product on my dry hair, but it was SO heavily fragranced that I couldn't stand it! Plus it didn't work as well as this product did on me.)


My second-day, brushed-out, wavy/curly hair sometimes looks downright broom-tastic, so I needed a product to make it look softer, shinier, and way less frizzy. The Humectant Pomade works pretty well (I use it on dry hair, not wet). Apply sparingly and gradually add more as needed, as it makes hair look greasy if over-applied (I use less than a pea-size amount and add more if necessary). It defines my waves, makes them look smoother and shinier, and helps prevent my hair from frizzing.


Feb. 2011 Update: for some reason this stopped being quite so effective. I rediscovered an Herbal Essences Cream (already in my stash) that's working much better for me. It's a light cream rather than a heavy pomade.

I finally figured out how to make this work for me!!!

I've been using and loving Aveda's Brilliant Shampoo & Conditioner. However, I've been having a hard time figuring out how to use their styling products - namely the Brilliant Universal Styling Creme & this product - the Brilliant Humectant Pomade. I recently figured out the Styling Creme and dug out the Pomade to see if I could make it work for me and it does. :-) I think the trick is that Aveda products are very high quality and you only need to use a *tiny* bit. I've never experienced that because my hair tends to eat up hair products by the bottle. Any time a hair product says to apply a "dime size amount" I laugh and apply a palmful because a dime would disappear before even covering my ends. :-/ But with Aveda, if it says to use a pea size or dime size amount - do it. It will work like it says.



My hair is baby fine, curly, and tends to be dry even though I hardly ever heat style and don't use any chemical processes or dyes.


When I first used this product it made my hair feel waxy and then dry. I didn't know why so I put it away. Now I've figured out that it's just extremely heavy by itself. So I use it mixed with a drop at a time of coconut oil. Here's what I do: Section hair that is 75% or more dry into 4 sections. Apply less than the tip of my fingernail's worth onto my palm followed by a drop of coconut oil and mix together. Smooth through my hair, braid or twist up until dry(I don't like leaving my wet hair out, it gets on my nerves >_< ). Move on to the next section.


My hair is soft and moisturized all day. :-) Plus I A.D.O.R.E. the scent. I initially bought it for the scent alone and didn't even know how to use it. lol But now that I've figured it out, I'll probably be using it daily. Will definitely repurchase. continued >>

I have a short pixie cut, baby fine hair but TONS of it, and I like it to look as insanely shiny as humanly possible (cuz there isnt much of it!)

I can't count the compliments I get when I have this in my hair. VERY addictive! Smells like Heaven.

I apply it while my hair is still wet and my hair DOES keep that "I-just-showered" look with this product WITHOUT looking like I have a bunch of "gel" in my hair. At least for the morning. Then (sigh!) it dries out on me. I have to keep going to the restroom to dampen my hair and freshen the style - but then I have to do that with EVERY thing I put in my hair. I crave a product that would stay "wet looking" all day but my search continues....

I have long, naturally curly hair and I cannot live without this product - it is the ONLY thing I've found (in probably 20 years of searching), that defines my curls and leaves me with soft, shiny spirals.

It is a very heavy product, so use sparingly - if my hair were very fine or straight, I wouldn't touch this stuff with a 10-ft pole - even on my hair it definitely leaves a slightly "greasy" feeling on my hands if I touch my hair throughout the day (and when I use it I have to shampoo almost daily) - however, it makes works so well that these slight annoyances definitely won't deter me from buying this stuff as long as Aveda makes it!

Not a bad product.

But the line between enough product to be effective, and too much, which will make it oily and lank is very, very thin.

On the odd occasion that I've gotten the quantity right, it has made my curls look glossy and beautiful.

Because it's Aveda, it is very expensive, and the tub in which the product comes is problematic because a) all manner of contaminants (ie. hair) seem to make it into the tub, and b) because it's very difficut to measure the right quantity to use.

I would not buy this again because I think I was directed to the wrong product by my one-time stylist. He should have directed me to the anti-humectant pomade since we live in a town with 95%+ humidity year round. However, he recommended this. I have been using it to add weight and shine to my hair when I straighten it (I have naturally wavy tresses that are hard to control) but now that I see it's use for wavy and course hair I think I'll try it like that to see if I like it for that purpose as well. Overall, I love the scent, packaging and texture and would recommend it. It's not pure love for me on this one (that would be The Body Shop's Coconut Hair Shine) but then again, I have been using it in a way contrary to its intended use! Thanks careless stylist guy!