I love this serum. It's lightweight, doesn't make my skin oilier, feels nourishing and definitely makes my skin look brighter. I am not sure why so many negative reviews, but anyone using this should also be using a broad spectrum SPF of at least 30 on their face, every single day. If you're not, you are not protecting the brightened skin this product reveals. You need to block your skin from the sun, which is the cause of discoloration and aging skin!

This serum is a waste of money ! It does nothing !
I own the whole shiseido white lucent range but i find this serum is too weak . I went through the whole bottle and felt no changes . I even thought the moisturiser work more effectively then this serum . Recommended to use no serum ! just use it moisturiser is enough to protect and moisturise :)

Note : I've been using shiseido for 6 years and decided to purchase the serum for my collection .. apply twice everyday but no results =/

I tired this product because I had read so many good reviews; however it didn't work at all for my skin type. I have dry-combination sensitive skin and this product made me break out within a week of using it. It also dried my skin out really badly that I had flaky patches of skin. I wouldn't recommend this product because it was expensive and did nothing for my skin, not even keep it moisturized and broke me out.

i have already applied Shiseido White Lucent Brightening serum and all of the range and serum didn't work at all in my skin, it causes dryness and make my bb cream doesn't set well when i use this serum. NO improvement at all. totally a waste. i wouldn't repurchase.

I bought it because I believe on SSD. I had bought 1 full box of SSD white lucent, include Day + Night cream, Toner + this serum one years ago.
I disapointed of SSD. Althought the name of product said White but my skin hadn't change anything. Product just helped my skin moist. That's all

I know a lot of people love this product, but I didn't feel that it had any extra whitening effect for me. I would caveat that I had been using whitening products for years prior to that so that may not be a fair comment... It's extremely expensive however, and as I'm not seeing any added results I will not be purchasing this again. Have been using this for a year now.

I received a sample size of this product through their Facebook promotion. I used it morning & night for ~2 weeks; I would cleanse with Cetaphil, apply this serum, then moisturise with Biotherm Aquasource. I didn't notice any reduction in my sun spots which is what I was hoping for after using this treatment; maybe it's meant for people with clearer skin than me (my skin is moderately damaged by the Australian sun). Some users have said it takes longer to work than that, which is fine, but that it takes continued use to maintain their skin. At this price, I'm not interested in just a temporary effect, although I did notice a little bit of serum went a long way.

I've used this serum for over a year giving it a huge window of time to work.

after a year and $600 bucks (i always bought the big bottle) i'm on the fence. i tan and freckle easily and i use retin-a.

if this works at all, its SUPER SUBTLE. so subtle that i think i wont miss it one bit once my last bottle is done.

it will NOT whiten anything, nt even the faintest little cheek freckle. it SORT OF brightens, but that might be wishful thinking on my part after sinking 600 bucks on this. i used the whole white lucent line too, not jst this serum.

im not buying this again, there are a lt of brightening serums on the market left to try that arent this expensive.

I had three .3 oz sample size bottles and used this for about a month on my face with no effect. Switched to using it on spots on my left hand and arm for another two months and had no appreciable fading. I switched to my hand/arm for a couple of reasons. First, this has a lot of alcohol in it which is very drying for the face. I'm not too concerned if it's a bit harsh for my non-facial skin. Second, the spots on my hand and arm are very distinct and have definite edges such that it would be easier to see if fading occurs. Third, the spots on my arm are covered during the winter so there is no worry of fading being undone by lack of sunscreen or sun exposure. Overall, it's possible there is slight fading on the lightest of freckles, but on any noticeable spots or discoloured areas, there was no difference. This is very expensive and, for my skin at least, does nothing to warrant the price. Packaging was a nice, light-tight pump. Will not repurchase.

Used the this for a year! dabbed every morning over some of my freckls but to my dismay it didnt do anything. total waste.