I've been using this every day and night for almost the 10 days the manufacturer says until one should expect to see results and, in fact, I HAVE already seen results. I live in Las Vegas. It's a harsh climate (hot & windy or often dry, cold and windy with very intense, bright sun). I use dabs of this on spots under makeup/sunscreen and primer and before moisturizing. I've tested it mainly on one particularly persistent pigmented area on one cheek and it's much lighter already. It's expensive (I got a supposedly 2 month supply for $170 but not sure it will last even that long). At this moment I am quite pleased with this all the same. Will update after using it longer and all over my face and chest if it continues to meet expectations (or not). So far, so good. UPDATE 3/26/14: This stuff is REALLY working on my spots!!! I am using it all over my face and neck twice daily now. AMAZING difference already!!!!!
I wish I've found this site before purchasing this product! I've used up a bottle in less than 3 months (every morning and night basis), and I don't see any change on my dark spots. I paired this with its lotion and a Clinique moisturizer because I found that my skin gets dry after using the brightening serum. Texture is watery and easy to absorb, but that's all. Price for a bottle (30ml) is way too expensive compared to many other products, and it lasts only for 3 months. Conclusion is that I won't repurchase this.
I am on to my second bottle. My skin is normal, however I have hormonal acne which can leave dark spots. This product is great as a spot treatment. The serum noticeably brightens and reduces dark spots within 3weeks of application.
I apply this only at night before moisturising. It can be harsh and very drying on the skin so be sure to apply sparingly on the affected areas.
After having cancer I became hormonally inbalanced and two big pigmentationspots appeared on my face (one on my forehead, it's 6x6 cm) (they drives me crazy). The saleslady of the perfume store advised me this serum. She garanteed me that the spots would go away within two months. Yeah right. I've used it for 6 months now, 2 times a day. Nothing happened, nothing, nothing at all.
I use other serums too (Chanel and Guerlain). They don't do anything for the spots either, but they do make my skin feels soft and gives it a little bit of radiance (it might also be that the radiance is caused by the flattering light in the bathroom). This serum doesn't even do that. I would throw it away, my it cost so much that I keep on using it. I hope the bottle is almost empty. :-S
I've used the entire white lucent line for 5 month (Softener, Serum, eye cream, emulsion and creme). The Serum was super expensive (even though I got it at a Shiseido warehouse sale for $80) and it didn't do anything. I had a few sun spots that had appeared from a the last 3-4 years of not wearing proper sunscreen. I had used the serum morning and night religiously and I honestly did not see any spot diminishing. Granted, it is not a bad serum, it hydrates and absorbed quickly, and a great treatment pre-moisturizer. However, for the price and the promises that it makes, I will opt out and not repurchase. I still love Shiseido as a brand but will probably not spend the money on the white lucent line anymore. I will probably downgrade to the Skin-Care line instead.
Although this product came nicely packaged, what was in it was not worth the trouble. I have sensitive acne-prone skin and this (along with it's alliances from this line) broke me out terribly. In the long run, not only did it not clean up my hyper pigmentation but gave me more when the acne left scars.
It leaves a white caste (like you the kind you get with talcum powder) immediately upon application.
I'd been getting really bad acne for about a year (turns out it was partly hormonal, but also partly due to too many harsh/alcohol-filled products) and once it started to clear up, I wanted to get rid of the marks which made it look like I still had acne -- even though my face was totally clear. My skin is extremely fair, pink-toned, freckle-prone, VERY DRY and sensitive to sun damage and hyperpigmentation. I actually now have a very "crunchy" skincare regime (honey, natural oils, etc) and this was something I bought just before I decided on that. I was afraid to use it for a long time, but now I'm glad it's my non-crunchy crutch. Before I added this to my regime and was only using my new natural stuff, my skin was in good condition, but its tone was not looking as even as I thought it could.
I find this serum very moisturizing and pleasant on my skin, despite the fact that it has alcohol and fragrance. It has a weird, sticky feeling which isn't at all pleasant in itself, but it feels good and soothing once it sinks in. I've noticed a huge change in my red marks and uneven pigmentation since I started using this. My old spots are almost completely faded (and I haven't gone through the whole bottle yet!) and my overall skin tone looks really beautiful and clear. I don't know if it'd be something I'd buy continuously throughout my life or anything, because I don't have anything more I want to fade at the moment. I don't think it's wise to try to get rid of freckles, which come back for most people even with religious sunscreen use (also, they're cute!). If I were to get another bad bout of acne, I would definitely want to try it again, though (considering it's still on the market), because it has worked.
I bought this product after using the entire white lucent line for about a 2 weeks. Before using this I liked how the other products had work and so I decided to make this purchase. When I started using this serum I started BREAKING OUT!!! Even worse than I did in high school and I didn't breakout that much either back then. I started breaking out in areas that I've never had acne in-like my cheeks and jawline. Since I've stopped using it I've stop breaking out and now I'm just trying to clear up :(
DO NOT USE THIS PRODUCT IN THE DAY TIME.
I love this product. I have mixed race skin tone and when i get a spot, then it would take 2-3 weeks to disappear. Since using this product, my spots disappear within a week and I barely use concealer. This is the second month of using the product. But I saw results within the first month. My saleslady- who is amazing- actually told me to not use this in the daytime, she is Armenian and she said that it actually darkened her skin. So please use at night only and do not forget your SPF in the day.
Best of luck, Beauties!