Very similar to Aveda's Kashmir Brown lipstick. Soft deeper nude w/ a hint of shimmer. Kinda a slight bronze undertone, but totally wearable for us fair skinned gals! Bulky square packaging as w/ thier glosses. No weirds scents or tastes though. Good prices too!UPDATE: Well, this has been my signature lip liner for a couple years+ now but alas I have to discontinue my support of Apt 5 as their customer service is far too horrific to deal with any longer. Some of the worst I have come across w/ an on-line retailer. Just no longer worth it!