This product is really expensive and I was really disappointed with it. The packaging is nice with a nice design and it is a plastic bottle which I like as you can cut it open and use every bit of product when you get towards the end. However, apart from that it just doesn't do what it says on the packaging. I have naturally quite wavy, thick hair which can tend to be frizzy, so I thought this product would be worth spending money on if it "defines" my waves to make more of a style when I don't straighten it. However all it does is make my hair look dull, lack lustre, look greasy, it weighs it down and does not define anything. The smell is scrumptious, it truly is lovely, but one of this products only redeeming features. I have watched the demonstration on the website, I have tried using tiny amounts, medium and large amounts and the results are always the same, I have tried letting my hair air dry with the product on, air drying whilst intermittently scrunching, blow drying using hands, blow drying using a diffuser, all the same dire results. I am afraid in my opinion this product is over-priced and it just isn't workable on wavy hair. i will not be purchasing again.

Made my dry hair a greasy mess. no other product has ever made it feel so disgusting.
Back to the expensive but worth it DevaCurl.

This product has always been sitting on my counter, but I have never gotten around to using it unitl just recently. I have to say, my hair looks AWESOME. I have blone/brown- ish, thick, somewhat wavy hair, and what I do is shampoo and condition with herbal essence hello hydration, and then i run this stuff through my hair, scrunch it a bit and let it air dry. and Voila!! CURLS!! Everyones different, so just because it works for me doesn't nessicarily mean it will work for you, but if you have thick wavy hair, then this might be the product for you!!

This is the ONLY product that has ever worked for my hair. I've been committed to it since it first came out. Until I tried this, I layered product upon product upon product on my curly hair and still was dissatisfied. Now I just use this and am done. This makes my curls look great, it doesn't make my hair crunchy or stiff (not at all. they are super touchable), and it stands up to humidity.

I have long wavy hair with a VERY weird wave pattern. It's wavy at the roots, then it straightens out a bit, then twists into a weird bend towards the ends. I wish I could just have straight or curly hair, but I was born with this weird hair type that I hate. It looks worst when I let it go natural. I prefer either stick-straight, or waves from a curling iron.
I straighten my hair nearly every day, but sometimes in summer, I can't deal with the heat of a blowdryer for 25 minutes. That's why I bought Curl Conscious. I actually have medium-to-thin hair, but I have a LOT of it, so I was advised to purchase the medium-to-thick formula. This stuff is AMAZING. It works wonders on my hair and I literally have to put in no effort. I shower at night, work this stuff through my hair (following the directions on twisting in pieces), go to sleep, and wake up with gorgeous, flowing, frizz-free waves. I finish off the style with a few spritzes of Bumble & Bumble Surf Spray, which enhances the waves and provides hold.
It is the perfect effortless hairstyle for hot, humid summer days. I never thought I could love my wavy hair, but this product is the first I've tried that tames it. continued >>

This is my HG styling product when I want to make my wavy-curly hair even curlier. I have thick, long hair that can get weighed-down by heavy products. I have found that most "curling" products either make my hair greasy, crunchy or frizzy. Bumble and Bumble's Curl Conscious Cream gives me soft, perfectly formed curls every time. I do find that I have to use quite a bit to get the effect that I want but the extra expense is definitely worth it.

I've used this for several years on my below the shoulders wavy hair. On my fine-textured, but a lot of hair, the med to thick weighs down hair a tad. The fine to med. didn't work as well, probably depends on the effect you're after. I like to keep waves wavy, and not make them curly. Perfect for the wash-&-go person (if you don't blow dry). A little goes a long way. Works well if put a tiny dab on the underside of wet or damp hair (don't coat top or looks greasy). It manages to come through top layer. Haven't tried the new formulation but was told it's the same product with a new name. continued >>

I love this! I have a chin-length, layered bob and extremely thick, curly hair. (I'm a textbook 3a, according to NaturallyCurly.com.) All I do to my hair is shampoo with a 2-in-1 shampoo/conditioner, run a comb through my hair to detangle, and distribute a quarter-sized blob of this. It works in quickly and smoothly. It looks natural and feels so soft, but shapes my curls and keeps frizz at bay. I bought this because my hair stylist highly recommended it.
I've been a hard-core gel user for more than ten years. I kept my hair long and unlayered, and used gel to defrizz and define curls. It looked great, but this is better. The curls are not as tight as they were with the gel, but my haircut is designed for this, so it works out. I'm not sure how useful this would have been before I had my hair cut and layered -- it might have turned my hair into a curly cloud around my head!
As it stands, though, I love this and don't want to use anything else. However, I'll looking for a cheaper alternative, due only to the price.

I am still trying to figure out this product. I have thick wavy hair and I bought this to encourage my waves while air drying. It certainly does that task well, but it just makes my hair look dry and parched and I am not sure what I am doing wrong... I am experimenting with different amounts and trying to mix it with other products such as with BB's defrizz serum. Next time I will try mixing with leave in conditioner to see if that improves it. (in fact, if anyone reads this and has some hints for me it would be much appreciated!) I also really don't like the smell, which was surprising because I'm normally not picky about that. to me it is a rather unisex type scent which smells a little like carpet cleaner. But it is very light and seems to fade.

This is way too goopy for my hair - if I put this in, i can't run my fingers through my hair and it frizzes like crazy. Holds a curl, but not worth the tangles.
EDIT: I passed this off to a friend with fine, curly hair, and it works wonderfully on her.

First of all, this creme smells amazing, but thats all the positive comments i have about this product. The creme did hold a curl but my hair was super frizzy!!! Definitely not what i expected from Bumble & Bumble. I won't be buying this product again! continued >>

Alright ladies, my Godmother is a Pro hair stylist and luckily her salon is a Bumble & Bumble user. Anyway she gave me this creme in it's regular size and i loved it! I don't need anything else. Sometimes I apply Biosilk serum b4 to give my hair an extra shine. A little goes a long way with this creme. i apply more on the ends. I part my hair in 4 sections and apply and scrunch. And i flip my hair over and blow-dry with my diffuser. Not completely dry just 80%. I have been buying this product for over a year now. Luckily i have connections, so now i buy the liter of this creme and pay $50 vs. $85
it does not feel hard or sticky! And it smells divine!
I found my perfect curl creme!! YAY continued >>

A must for my curly, thick hair. I use this after every hair wash. It makes the hair soft and flowy, nourishes it, and provides a nice natural finish (just shiny enough). I totally adore it!
UPDATE: Why oh why did they have to discontinue this product and completely revamp the whole curl conscious line? For me the old line was genius and the new one is just confusing. I will have to find me some new curl creme.

Love LOVE this product. I didn't give it an extra "lipstick" because it doesn't have a lot of hold and can make my hair "big" in humidity and high heat.
With that said, it is the only product that produces huge, frizz free curls. Leaves my curly hair smelling great and looking shiny. The price is a bit expensive, but reasonable for what it does. I buy it regularly and mix it with just a touch of gel (for hold)

This is a nice product for moisturizing and giving some frizz-control, but I don't get a lot of definition or "curl creation" out of it. I have extremely thick, dry, wavy hair. I like that it doesn't make my hair stiff or hard like a lot of other curl products/gels do (the one by Bedhead, particularly). But the benefit of those products is the definition they give, so I'm still trying to figure out how much I like this product. I'm told the Frederek Fekkai does add more definition and doesn't leave hair stiff so I'm going to try that.

There are two things I like about this - the smell and that it makes my hair feel soft. Other than that, it does nothing. It doesn't control my frizz or give me any curl defintition, which are the two things I want most out of a curl creme. Too bad, the search for a good styling product for curly, frizzy hair continues...

*2c/3a curly*
I've been using this for maybe just over 3 months and i think this actually might be THE ONE :) To be honest, what i love about it most, is it's smell! I don't even know what it is .. i wana say bubble gum, but i know its not that.. i dont particularly want to smell of any kind of candy! Whatever it is.. bumble & bumble.. THANKYOU! If they brought out a hair freshener of this scent i would no doubt be first in line. ANYWAYS, about the actual product.. it works! (for me anyways) I use it along with b&b's defrizz and it seems to be a great combination. I use the about a cap size blob of creme after i towel dry, make sure to use it evenly and comb it through, scrunch a bit (im not a fan of scrunching.. simply because im lazy) then leave it to dry. I haven't tried it with a diffuser yet but will have try that soon. When my hair is almost dry I'll then finger comb a tiny plop of defrizz through and with the left overs on my hands ill just run my hands over my hair and it leaves my hair lovely soft and shiny! I actually have used the matching shampoo and conditioner but to be honest i don't think it makes much of a difference to how this creme works. I'm currently using matrix biolage hydrating shampoo & conditioner which makes my hair noticeably softer than any others i've ever used! The only reason for the 4 lippies is with every other b&b product.. the price.. ive never really been one to count my change but £20 is alot. Whatever though, id still buy it! continued >>

I have very thick and wavey hair. I always straighten with a brush and hairdryer. I heard this stuff was good, so I thought I'd try it out and wear it curly for a day. I can't tell you how many compliments I got on my hair that night when we went out. My husband noticed and said whatever it is I used on my hair to keep using it, because he loved it. It left my hair very soft. I had nice soft curls/waves and no frizz. I used it along with the B&B Curl Conscious Shampoo and Conditioner. The stylist told me they were meant to be used together. I will definitely keep using it! I applied it to towel dried hair. Then I flipped my hair upside down and used a low emf hair dryer and scrunched. It came out beautiful! continued >>

I recently went to the beach, and bought this product line last minute before i left. I purchased the grooming creme along with the tonic, the curling creme for medium to thick hair, and the holding spray. These products are meant to be layered to be effective, so after washing my hair, i first use the tonic, then the curling creme (which smells devine), then the grooming creme, followed by the holding spray. My hair is long, thick, and curly with a tendancy to frizz, poof, and be wavy in some areas. These product used together do seem to define my curls and get rid of the waviness, and while they don't completely eliminate the frizz, they have reduced it considerably. They did not however seem the to have much effect on reducing the poofiness or volume of my hair. These results were achieved by air drying as i did not blow dry my hair while on the beach vacation. Except for the holing spray, none of these products provide any hold, but on the upside left my hair feeling soft and silky to the touch. I also did not care much for the packaging on the grooming creme. I may more than likely repurchase until i find something better. Turnoffs: (holding power, price, having to use multiple products to acheive effect.) Turnons: (curl defining power, scent, soft hair.)

Not exactly impressed with this product. I have been meaning to buy it for a couple of years now and finally got around to it when my usual HG (Kiehl’s Silk Groom) product ran out and I couldn’t get to the Kiehl’s counter. I bought this out of convenience and am quite disappointed. The best thing going for it is the scent. Otherwise, I just don’t like the shape of my curls or the consistency of my hair when I use it. My usually thick and culy hair becomes flat and wavy. I also don’t like that I have to apply it at just the right time, with the right amount of wetness in my hair and then dry immediately otherwise I end up with a frizzy mess. Worst part is, I usually wash my hair every other day (and my curls look better the second day) but I can’t when I use this b/c my curls fall out. I have to admit though, I have used samples of the Shampoo and Conditioner in conjunction with this and had good results but to keep all 3 stocked is way too expensive.