I recently moved from San Jose bay area where I had access to all my favorite high end MU brands. I now live in the boon docks on the ORegon coast and my nearest high end dept. store is 4 hours away and after that 7 hours away. ANYWAY, my local Fred Meyer carries the Burt Bees cosmetics and I needed a plum kind of lip liner and thought I would try this. It was $8.75 and I was a bit hesitant but I got it. I am very happy with this product. It doesn't bleed. The pigmentation is wonderful. This paticular color is absolutely gorgeous! It also has a kind of minty/tingly thing going on when you apply which feels real great on the lips. I am going to start collecting all the colors! I gave it a 4 because its still not quite as good as my favorite high ends like MAC, BB, etc.