Karen from MBB recomended this, and I thought hey, might as well try it out! I use my finger, or a blending brush, and pat it/bled it onto my lid, crease, inner corner and a bit on my brow bone. this makes me brown eyes POP. they stand out, I look more awake. The powder it's self is smooooooth. It's soft and fluffy and easy to blend!

finally i have found the beat color for bones below my bro as a highlighter. im somewhat tanned and lightish. so this color is perfect for me. got it for $21 and i think since ill be using it tiny amount, it is worth it :)

I purchased this for my MAC palette. I thought it was more of an off-white, but alas, it is pink. I was planning to use it as a highlight color, but pink to the brows just doesn't look good. I do like this color and have used it as a lid color on several occasions along with Twinks & Club. It's not hard to get the product to build and it does look good. Only reason it got a 4 is because it looks different under the lighting in the store as opposed to when you get it home. continued >>

Phloof! is an incredibly hyped up MAC shadow but unfortunately it does nothing for me. I'm not entirely sure whether it's just the skin tone around my eyes, or my foundation/concealer when applied to my eye area, but this has poor colour pay off against my skin. When swatched on my hand I love Phloof! but it does nothing to my eyes. I use it purely because of the fact I have purchased it, but I wouldn't buy it again. I use it on the brow bone and inner corner on occasion.

Colour: very light frost with grey/brown hues. Good application, but I didn't want something so light as a base/all-over wash. I'm not a complete idiot; I totally know that Phloof is a highlighter, but the SA threw his high pressure sales tactics on me. lol
Anyway, didn't work for me and I returned it.

I have tried to get into phloof, but everytime I swatch it, it appears too pigmented and too white/shimmery for my tastes. Yes it does open your eyes, but it looks incredibly unnatural. I prefer to use a matte brow highlight. I have enough highlight colors, but I'll stick to blanc type for now. And I'l stick to using more neutral shimmery colors as inner corner highlights.

I don't know about this shadow. I'm really fair and this looks very very frosty when used as an inner corner highlight. I use it and I like it but I don't find myself reaching for Phloof! as much as some of my other highlight colors.

Phloof! is such a great colour for the inner corner of the eyes. It really opens up your eyes and make them look more awake. I use it everytime I do my eyes. Love it, will repurchase!

This is an absolutely amazing highlighter! I use it everyday, it is great. Since it is an off white, it doesn't look unnatural. LOVE IT! Highly recommend!

Phloof! is fantastic to use on the inner corners of the eyes and as a brow highlight. All the hype is right, it is a classic and a must have.

This is a great color to use as a highlighter, which is what i use it for. Since it is a light pink it doesnt look to harsh or fake on my light skin. I use it almost everyday and I really like it. Can be very subtle depending on how much you use.

Although I like this colour, I would caution those who have oily skin or less than taught eyelids to skip it. I love the way it looks toward my inner lid and on brow bone but the shimmer ends up looking like shine, as in oily skin after an hour or so. Also if you have any less than tigher areas by your lashes, it really highlights them. I think this colour works better for those who like a dewy look and are ... younger! Definitely has a pink tone, I couldn't see it so much in the store.

so impressed with Phloof!
i have never been that impressed with a highlight shade/pale shadow as i've always just seen them as basic essentials, but out of ALL i've tried (a lot) this is the only one that i feel makes the biggest, most flattering difference to my face.
i use it as a lid colour but only in conjunction with other shadows. but this makes the biggest difference in my opinion, when applied to the inner corners. especially when i'm sleep-deprived. i feel it also really nicely contrasts black eyeliner (especially liquid). i forgot to apply this one day to my inner corners when i was in a mad rush, and i noticed something was off all day long until i remembered.
the colour is an off-white pearl with really subtle pink and very high quality shine. the shine is very bright, very condensed, opaque coverage. there are no glitters/shimmers. i have also been able to ditch my ritual of white eyeliner on the inner corners with this!
would 100% recommend.
looks like another staple from MAC!

Incredible eyeshadow! A must-have for me, and i think for all pale skinned ladies. Its an amazing highlighter, inner corner and browbone. Gives you that amazing not to frosty but still a bit frosty highlight. I love this so so so so much. Its holy grail for me. I don't use it on my lid though, I just don't like the way it looks as a lid colour for me, but I rotate this and shroom every day as my highlights!

Beautiful shadow. Lightens up your eyes. I use it as a lid color with a brown color in the crease. It's pretty pigmented, I wish it was a little more but if you layer the color it turns out nice.

ABSOLUTELY beautiful eyeshadow! Especially nice highlight for fair skin tones. Must have MAC shadow.

Who knows how many of these I have been through. I have explored other highlight colors but I always come back to this. It catches light so beautifully. I use it right under the brow and in the inner corners.

Perfect, perfect, perfect highlighter. Not only for brow bone but for cheekbones, cupids bow, etc.
I always have this in stock, love it!

I love Phloof! as a highlighter for under the brow bone. I wear it nearly every day as I find it's a very versatile colour that goes with everything. It's also the only pale eyeshadow colour that shows up well on my NC15 skin and I will repurchase once I run out.

I looove Phloof as a shimmery browbone highlighter. it also works great in neutral looks if you want a bit of frosty sparkle. a beautiful white-champagne color! pigmentation is strong and texture is buttery, easy to apply and blend. i've already hit the pan and i will definitely purchase it again as it's one of my 2 go-to highlighters.