It is a great lash primer before the mascara gets piled on. Sorry to say, the packaging is way too plain for me. I'm sure the folks at MUFE kept it safe (white lettering on a straight up and down, solid black tube) so men could use it too, but aside from the rave reviews I hear before buying a product, it's usually the packaging that ultimately reels me in. Anyway, the more valid reason I won't be buying this again is the $20-odd CDN price tag.
I love this. It works great as a brow gel to hold them in place all day. It is also a great mascara for guys to use, as it defines the lashes without making them look too "pretty." A definite re-purchase.