I have bought at least 3 of these. It is the perfect "lip" color and looks great with all lipsticks. Better than any I've found.

It's creamier than MAC and BB, which had been my favorites, but what I bought it for is the unique color.
I wanted a neutral with no orange but not that ashy look that the MAC shades without orange have.
Tendre is a mauvy pink with absolutely no orange and no ash. More brown than pink though.