January 27, 2015 | 1938 users online

Shampoo - Pureology - Pureology Hydrate Shampoo

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rated 3.8(382 reviews)

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rated 4 of 5 on 1/22/2015 9:14:00 PM More reviews by Hibou22

Age: 25-29 Skin: Combination, Fair, Cool Hair: Brunette, Straight, Fine Eyes: Brown

Ugh Pureology I love it way too much but it is so expensive. If you're looking for an indulgence or have color treated hair and you want to protect your investment this is the one you want.

-Concentrated so you don't need to use as much as a normal shampoo
-Smells amazing, spa time in the bathtub!
-Sulfate free and great for color treated hair because it does seem to preserve color A LOT more than any other shampoo I've tried and I've had my hair dyed red. Any other shampoo that says it can protect your color is a liar ha ha.
-Not only does it actually lather which is rare for a sulfate free shampoo, it lathers a lot!
-Cleans effectively with just one wash
-No animal testing
-Bonus it's a fun light purple color


This is my fav Pureology shampoo/any shampoo ever, I've also tried the volume one but was not impressed like with this one and how is a shampoo going to make your hair more voluminous anyways?

Every now and then Ulta will have sales on the Pureology liters which is pretty much the only way I've found to get a discount and ensure it's authentic pureology. One time I tried the L'oreal sulfate free line they have at target because they are the parent company and I thought I could get basically the same product for much less, I'm going to save you the trouble that line sucks! It doesn't protect your color and dries out your hair.

FYI I have thin, color treated hair for reference

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rated 3 of 5 on 1/5/2015 1:21:00 AM More reviews by mrsuhmazing

Age: 19-24 Skin: Acne-prone, Fair, Cool Hair: Brunette, Wavy, Coarse Eyes: Green

I decided to splurge on this while Ulta was having a 15% off sale on their Pureology products because I'd always heard good things. I'm not a fan of the way this smells. Its extremely herbal. I do like the fact that it cleans my hair without feeling too squeaky but I don't think it works enough to justify the $60 price tag for 1L.

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rated 4 of 5 on 1/1/2015 3:39:00 PM More reviews by vaclevel

Age: 25-29 Skin: Combination, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Green

I really love this shampoo for my really long, dyed, fine hair. I often get oily roots by the end of the day, but I haven't noticed that problem after using this shampoo (I always add a little dime sized scoop of baking soda to my shampoo to help with oil as well).

My favorite thing about this shampoo is the smell! It smells herbal, not sweet or fruity, and the smell stays in my hair all day.

I also noticed that whatever conditioner I use soaks into my ends way better with this shampoo than with others I've been using recently (Redken All Soft and Teatree Lemon Sage Thickening). I love pairing this with Matrix Biolage Colorlast conditioner, as I didn't purchase the Pureology conditioner.

Usually with hydrating shampoo, my hair feels weighed down, and it's hard to build volume, but my hair has plenty of volume while using this product.

I would definitely buy again!

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rated 1 of 5 on 11/7/2014 6:03:00 PM More reviews by janete627

Age: 30-35 Skin: Normal, Fair-Medium, Not Sure Hair: Blond, Other, Other Eyes: Brown

Sad to say this shampoo now contains sodium chloride which is just as bad as sulfate. It will strip and dry out your hair, and if you have the keratin treatment done don't even think of using this. It will totally remove the keratin from your hair! Please bring back the old formula!!!

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rated 4 of 5 on 9/3/2014 4:26:00 PM More reviews by Honeyamber1

Age: 36-43 Skin: Combination, Medium Brown, Not Sure Hair: Black, Other, Other Eyes: Brown

My only complaint about this shampoo is PRICE. It is very expensive which is why I got the biggest bottle I could as cheaply as possible. However, I did purchase online and of course had no guarantee that it was authentic but I was very impressed with the results. I switched over to sulfate-free shampoos about 2 years ago and wanted to find one that was moisturizing because like sulfate shampoos had a drying effect on me and my quest began. After some research I decided to make a purchase and it has become a staple. I like the lavender color and the smell is very pleasant. It didn't leave my hair feeling stripped even though I don't do a pre-poo treatment and a little goes a long way. The consistency is thick and creamy like any other shampoo and though I'm still using the same bottle after a year and a half, the lovely color is stable and does what it's supposed to do. I found an Ulta not too far away from me and will likely repurchase soon but a smaller bottle this time.

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rated 3 of 5 on 8/19/2014 9:41:00 PM More reviews by Nadyaali24

Age: 30-35 Skin: Dry, Olive, Not Sure Hair: Brunette, Other, Other Eyes: Brown

My friend gave me a sample of the conditioner and initially when I first used it, I loved it. I loved the smell and texture of it on my hair so I then decided to purchase the shampoo and conditioner. I am now currently using the 250ml shampoo and conditioner and near to the end of it and have noticed these products are making my hair fall quite bad compared to other conditioners and shampoos I have previously used. Every time I finish the final rinse before using the conditioner I have loads of hair in my hands. I feel this is the conditioner.

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rated 5 of 5 on 8/13/2014 12:11:00 PM More reviews by MisstinaaR

Age: 19-24 Skin: Acne-prone, Fair-Medium, Neutral Hair: Brown, Wavy, Medium Eyes: Brown

I forgot how much I love this shampoo/conditioner system. I ran out of the 8oz a year ago and just didn't have the money to continue to afford it. I recently received a gift card to a place that sells it, and I immediately bought the 1 liter bottle of the shampoo and of the conditioner. It was a lot of money for both, but I wouldn't have spent that if it wasn't for the gift card. I think it was worth spending all my gift card money on these bottles. I don't understand the bad reviews??

Maybe this just doesn't work for some people or their hair just doesn't react well to it?? Maybe you're using too much? You only need to use like a quarter size for the shampoo. The smell is amazing!! I love the smell. This makes my hair feel soft and silky...it also makes my hair look healthier and shiny! I feel that it actually hydrates my long hair. I love this stuff and this is hands down my HG shampoo. The conditioner is too.

By the way: when I used this a year ago, I had color treated hair (dark brown) that was damaged from previously being blonde. Now that I'm using it, my hair is non-colored and back to it's original color (medium brown)

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rated 1 of 5 on 7/31/2014 7:32:00 PM More reviews by kar0727

Age: 19-24 Skin: Dry, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

The lady at Ultra was raving about this line, and since my normal shampoo wasn't really working for me anymore, I decided to give it a try. I stuck with it for a full bottle, and I really wanted to like this one, I really did. But the truth is, I hate it. It's one of the worst products I've ever used on my hair. I would have been better off using a drug store brand. I have very dry hair from years of coloring. Even with it being dry, its the type of hair where if you look at it, the tangles fall out, so it's normally very easy to comb through. After ONE use of this stuff, it took me about twice as long to brush my hair, and once it dried (I let my hair air dry) it felt like straw. My hair has never felt that bad. Like ever. I thought that my hair maybe just needed to get used to it, so I used the whole bottle. By the end of it, still no change, so I switched to something else that at least got out the tangles. Definitely not at all worth the $24 per bottle I spent.

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rated 5 of 5 on 7/31/2014 9:58:00 AM More reviews by xoxotracy

Age: 25-29 Skin: Combination, Tan, Not Sure Hair: Black, Other, Other Eyes: Brown

I absolutely love this shampoo and the conditioner as well! Through the recommendation of my BFF who swears by this stuff I tried it, yes at first I didn't see much of a difference but I shelled out like $140 so I was gonna use it till the end, but here I am less than a year later and I can honestly say, it has made my hair simply amazing. This isn't an overnight miracle which I'm sure we all want lol but honestly, if you give it time this stuff will improve your hair immensely!

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rated 5 of 5 on 7/20/2014 8:42:00 AM More reviews by jkpesaturo

Age: 44-55 Skin: Normal, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

I have to admit that I was pleasantly surprised with this shampoo. I have fine hair and rarely use conditioner as it makes my hair limp. For the last year I have been using just a moisturizing shampoo (and I have tried them all from Kerastase to Redken). For the most part, I have only been impressed with Paul Mitchell's Lavender Mint Moisturizing Shampoo - until now. This provides me with great moisture and manageability without massive amounts of volume. I would have thought that this would weigh my hair down, however, it actually provides a little lift in volume. As it long as it works, I have absolutely no problem with the price.

Update: I am absolutely thrilled with this Shampoo. The Hydrate Conditioner (even the light version) is just to heavy for my hair. I have started to use this with Kerestase Lait Vital which is formulated for fine hair. The results have been great!!! If you have fine hair, give it a try.

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