I bought my brush a looong time ago, when I didn't even think about having kids, and my oldest is now 7. It is still very soft, although I haven't been taking the best care for it. I haven't seen any bristle loss, even after I wash it with shampoo. I use it to apply my Dior powder foundation, and it really completes my makeup. I have the smoothest face. If I use just the sponge applicator of my powder makeup, it doesn't come out as smooth as with this brush. I highly recommend it. I don't think it was very expensive since I didn't have very much money to spend back then.

Love this brush! I've had mine for years (7 or 8), and it was part of the first batch of makeup products I ever bought. The bristles are SO soft even after so many years and uses. The brush is cruelty-free and I have yet to see a hair fall out. If I lost this brush, I would definitely repurchase despite the somewhat high price.

I love this brush. It is so soft and applies both powder foundation and bronzer like a dream. It's very even and flawless. Well worth the money.

I got this brush a few years ago, when they were still made with wood handles. It was okay but not spectacular. When they were redesigned I had to go out and buy it the second I felt the bristles--sooooooo soft! I was a little bothered by the weighted handle at first but now I like it better than standard brush handles, it gives great balance. Never sheds and cleans really easily, although it takes longer than average to dry.

I've been using this brush for a couple of years now. It was recommended by an esthetician so I bought it at Ulta to give it a try. Because I loved this one so much I went and bought the UD blush and eyeshadow brushes too. Then I came home to wash the powder brush and the whole head of bristles fell out of the handle!? It appears it was only glued in. I can't believe such an expensive and wonderful brush is so cheaply constructed. I will try and re-glue because it was so pricey and should last a really long time.

This is the absolute softest, most amazing powder brush ever- and the bristles are synthetic, so it's cruelty free. I use it with MSFN and I love the finish it gives! It's so full, doesn't overapply, and it feels amazing!

Unlike the blush brush, I LOOVE this powder brush! With a burning burning passion:) It is seriously the softest thing of my liiiife and deposits powder excellently. This is a must-have brush, I can't believe the best brush I own is synthetic! Haha go UD!

I use this brush for applying loose powder, pressed powder and bronzer. It applies evenly and easily with just a all over my face and I'm done. It doesn't shed and it's easy to clean with shampoo.

This brush is wonderful,it paints my powder on(does that make any sense lol!) I just love it,so soft on my face,spreads the powder with ease,I wash it once a week with anti bacterial soap and bada bing bada boom one year later I'm still using the same brush with no loss of softness or bristles! Well worth the $$'s I paid => :-) continued >>

I bought this brush recently during the FF sale, along with 2 others. I use it to apply my pressed MMU, and it does a really nice job. I own a lot of brushes, but am trying to get away from animal hair brushes in general due to both the animal issue and because they often get scratchy with my slovenly brush cleaning habits (I wash about once a week with antibacterial soap, which strips natural hair, to kill bacteria that would contribute to acne). While it's not as stiff as any of the animal hair brushes I'd normally use, it does not have a problem picking up powder. It provides a sheerer application because it's softer and more flexible, but that's not a bad thing as it allows me to build where I need to and not overapply where I don't need much. It took a couple of washes to get rid of the smell that it arrived with, but I've not had any shedding or issues with the brush. Very soft and fairly dense. The weighted metal handle is a nice change from wooden ones, and it feels comfortable in my hand. Would repurchase.
One side note, though - every time I use it, I feel like I am applying my makeup with Barbie hair.
Edit - 11/17 - the brush handle is glued together where the handle meets the casing of the brush itself, and the glue on that part has broken so that the brush head wobbles. I will glue it back together, but I am disappointed that the brush isn't constructed in one piece. Water also gets into the seam when I wash it, which I suspect contributed to the breaking of my brush. Wish it wasn't like this.
Edit - 3/09 - the stack of bristles has come out of the casing. I love this brush, but why won't it stay together!?

While I'd consider this brush too small to be good for applying finishing powder, and too soft for applying mineral powder foundation, it does make a nice ...
blush brush!
It's nice and soft, though I wouldn't mind if it were just a bit fuller.
I use it to lightly apply some of my more intense blushes, and it helps me achieve a natural pretty "flushed" look. It feels high-quality, is a reasonable price and I LOVE that it's cruelty-free.
Absolutely I would buy this again! continued >>

The brush is very soft and the bristles are quite compact so gives great coverage. I love all my Urban Decay brushes, they are super soft and look great. Because they have cream tips you can see what shade has been on previously, which is good.
These have quite weighty handles and are worth every penny i paid for them.

Amazingly soft, distributes powder perfectly, doesn't make funny shapes after washing & best of all, completely cruelty-free!
The quality totally justifies the price :) continued >>

I’m disappointed in these. While the bristles are ridiculously soft (softer than any of my other brands of brushes) they are also too floppy. There isn’t enough firmness to apply colour with the control that I’m after. The powder brush applies too much product and my foundation then looks quite cakey. The blush brush applies too much colour at once as well, so I have to be extremely careful with it, removing much to much product from the brush before proceeding. The eye shadow brushes are fine. The appearance of the brushes is just gorgeous. I love that the bristles are synthetic and therefore animal friendly. But seriously, for the price, my Quo synthetic brushes FAR outperform these. I also prefer my SB and BB bushes to these, however considering they are made of animal fairs it probably isn’t fair to compare them. But I never reach for these, so I certainly won’t be repurchasing.

I use mineral makeup, but I don't buff. This has become my HG brush for application. It is soft, washes easily, doesn't shed, and puts on my MMU like a dream. It is a synthetic brush, which means you can dip in alcohol to clean and do not need to worry about ruining it (and thus it's easier for creams as well). I highly recommend this and all UD brushes.

I did a lot of research before I replaced my makeup brushes. I've tried Chanel, Lancome, and others, but I have to tell you, I am impressed with my Urban Decay Powder Brush. Wow! The handle feels good-comfortable and easy to use. But the brush itself is just awesome. I've used it with pressed powder, and MAC Studio Fix powder and the performance is impressive. It picks up a good amount of product and does an impressive job placing it on the skin. Obviously, I'm very pleased with the powder brush. They are make with a synthetic "hair." So even better, my brush is cruelty-free!

I've had this brush for over 2 years and it's still holding up.. no shedding, still very very soft after many washings. It picks up powder and blends well like no one's business. Before this brush I was using an Agnes B powder brush and the switch was so drastic that I still remember what a delight using this brush was the first time. It's unbelievably soft. Would definitely buy this brush again if I were to lose it.
** Update**
Moved on to a better love, MAC 187!

Love this brush! I use it for BE Mineral Veil in the winter and Urban Decay Baked Bronzer in the summer. It's ultra soft, gives fantastic, even coverage, and never ever sheds. The shape of the brush is perfect. Love the fact it's cruelty-free, too. This was one of my very favorite beauty buys of 2005 and I'm even happier that it doesn't look like it will have to be replaced any time soon.

I bought this brush as part of the Big Buddha set; i like the fact that the brushes are cute & have synthetic fibres; but for some reason the powder brush feels slightly scratchy on my face (not the soft, luxurious feeling I was looking for); I own other synthetic brushes and this is the first one I've had this experience with... continued >>

Ahem, I am going to be the rotten apple (sorry).
I got this brush because of the nice reviews and because my favorite old powder brush could use a rest.
I went to see and feel it at sephora and was sold instantly, had to buy it the very same minute.
Yes, the brush is fluffy, unvelievable freaking soft and the handle is gorgeous, metallic silver and allows the brush to stand up on its own, plus the brush comes in a plastic sleeve that you can reuse to store it. Does not shed and the bristles are shiny and soft. Did I say how soft this one feels?
BUT...
I noticed first that the brush doesn't pick up the powder evenly, there are patches of powder in the brush (I hope this makes sense) and you have to tap, tap, tap, like crazy, to remove the excess, the powder will end being holded too much and too up in between the bristles.
That could have been overlooked if the powder will end evenly applied in my face, but then I found the bristles are maybe softer than needed, thus the powder is applied only/barely on the very surface. I know this sounds stupid (what powder is not intended to be in the surface anyway?) but what I mean is that using this brush to apply loose powder is like trying to apply powder to a window glass, the powder might end there but will not *buff* into the glass.
The result: a *almost* even application of powder that made my face look dusty because you can see the powder almost floating in the surface of my skin, not integrated into it.
Does not work for buffing unless you want to squeeze the bristles in your hand and buff 'til you drop.
Yes, I could still use it to apply my powder and then use another brush to buff and blend the powder into my skin but I have had another brushes, high and low end and all of them serve for the purpose of applying and buffing/blending the powder into my skin.
I was very dissapointed and almost depressed to have to exchange it but I think that the other uses I can give to it (ahem! I am talking of keeping the cute thing at my vanity for display only ) are not worth 35 dollars plus tax :(
This one was exchanged for the glam on the go from Tarte. The Tarte's one is very soft and fulfilled my picture perfect powder application expectations, even when it is made of (gasp!) natural bristles.