My experience is with the shampoo only. I bought the liter size and now I'm getting to the end of the bottle. Initially it didn't irritate my scalp, but recently it is horrible. My scalp feels tight and it hurts. It doesn't even do anything for my highlights. Way too expensive and won't repurchase.

I'm naturally a dirty blonde. I had dark brown & red hair for years before going back to blonde (very light neutral color). My hairdresser recommended this to help with the brassiness in my hair. Shes at an aveda salon which is probably why she suggested I try it.
After using the entire bottle I can safely say that it doesnt really work.
The color is too blue to actually tone out brassiness & yellowing. Its a bit drying as well.
The smell is amazing & it leaves hair feeling super clean but if your looking for a great shampoo to help maintain color try shimmer lights or lee stafford's bleach blonde (both are cheaper & work so much better) continued >>

Hopeless for reducing brassiness in blond hair. Basically, it's the wrong shade...far too blue and nit enough purple. Dried my hair out, expensive...total hype from the company...

This was not the best violet shampoo that I have used. It dried out my hair and didn't maintain my blonde highlights at all. They became brassy quickly and not silvery or vibrant at all like they had with much cheaper violet shampoos. Don't waste your money on this stuff.

This product works great! My hair is naturally a medium ash brown, but after years of having it highlighted followed by a DIY dye job attempting to go a few shades lighter (dark blonde) all over, my hair was left with all kinds of unattractive orange tones. I wanted to let my hair "rest" and grow out a bit before another attempt at color correction, so I bought the Blue Malva shampoo & conditioner to see if that would get my hair to a shade I could live with. The results are subtle and gradual, so don't expect a miraculous change on the first use, but I am very happy overall with this product line. The shampoo is not at all drying for me (as some reviews have stated), and the conditioner left my hair shinier and softer than before. My husband turned to me the other day (after I'd used these products for about four times) and said, "Whoa! Your hair isn't orange any more!" That's all the proof I need that Blue Malva works. Very pleased, despite the high cost (about $50 with tax for the 1 liter shampoo and tube of conditioner) of these products - I'd say they're worth it. continued >>

I love the Blue Malva line -- I first used it in middle school and came back to it as an adult to tone down orange tones / brassiness in the growing out, color-treated ends of my hair. My natural color is a medium ashy brown, but when my hair gets longer, and the ends become damaged -- even when not color treated -- it can turn reddish / brassy, completely different than my roots. Blue Malva IS effective at toning down the brassiness -- it does not work immediately, but it definitely works over time, particularly when used with the conditioner. As an added bonus, it also smells great. It is no longer available in a size smaller than 1L (you can buy a pump for $1 or $2), but my bottle lasts at least six months with daily use -- not bad!

Suprisingly, one of the few blue conditioners that really takes away brassiness in my hair while actually conditioning it (not like shimmer lights which smells so bad and does not condition well at all). I have not used the shampoo, I use Pravana Pure light blue SULFATE FREE shampoo (a great product - only blue toning shampoo I could find without sulfates). The aveda blue malva conditions better than I expected. It seems to have grown on me - in a good way. At first I did not think that it was moisturizing enough, but now it seems to be doing a good job. It really knocks out those brassy tones - sometimes a little too well. You do need to be careful that you don't turn those dry ends purple! No worries though if you do - one shampoo and you are good to go.
EDIT: This can def. dull your hair if used too often. I rotate with other conditioners. I also need more moisture right now so i mix with other deep condish.
EDIT 11/3/10: Finished it up and don't know if I will be buying again. It def. toned things down but in a dulling way. It helped when I needed it for my very orange/brassy undertone, but I felt like it just subdued all of the highlights in my hair a little too much.

I bought this shampoo awhile back because I used to make mistakes all the time when dying my hair blond. It never seemed to make much of a difference in neutralizing brassy tones. Also, I find that it can be somewhat drying. I don't have much need for this type of shampoo since I have gotten better at coloring my hair, but I have still used it from time to time and never really notice any special qualities. My hair is always exactly the same tone after using it. It does smell nice and clean. I don't remember the price but I don't think it was very expensive. I will probably not repurchase. The bottle I have now is still pretty full and I'm not sure I will finish it.

LOVE this stuff!
I'm naturally dark brown but I just recently re-blonded my hair. After using other average color protecting shampoos, my stylist told me to start using this stuff since she noticed my hair was turning yellow (yikes!). So I went to my local Aveda salon and got both the liter shampoo and conditioner. No, the shampoo is not that moisturizing, but then again, a shampoo's main usage is simply to cleanse, and you receive your moisture from your conditioner. Now I usually have very frizzy, full, easily breakable hair but I LOVE this conditioner! To me it conditions beautifully. I only wish they had it in a liter size since I have a lot of hair, I use a lot of the conditioner. The Aveda stylist told me to use the shampoo every time I wash, and the conditioner every other time, but I use it each time regardless. My hair has never gotten purple-y or blue. If you need more moisture, use a deep conditioning treatment weekly and a leave-in daily.

If you have fake blonde hair, you HAVE to get this! It will save your color.

I use this daily. I have highlights in my hair that range from a honey shade to platinum and Blue Malva helps to keep them toned. I love the conditioner which really helps to make the color pop; it's softening without weighing hair down and keeps it moisturized.