This is absolutely the best mascara that I have tried from Avon and certainly one of the best of any brand. I am very disappointed that I haven't seen this in any Avon brochures recently, I'm worried that they discontinued this product. I have pretty short, straight lashes and not just any mascara can fix my problem. This is about as close to a miracle worker a mascara can be. It gave me great length and curl (even more than others that I have used an actual eyelash curler with) with many compliments. And this is the mascara that would often be on sale in a brochure for $2.99! I really hope Avon brings this back without any changes because this has to be one of the best mascaras on the market.

I'm a mascara junkie and anyone who knows me well enough will say I love a great mascara - which this product is! My naturally curly lashes (so cumbersome at times!) separate and spread to great lengths with this mascara. No clumping, flaking, running, NOTHING!

I do recommend wiping the excess off because it allows for cleaner application, especially to target those pesky outside corner lashes. I've had people ask me if I'm wearing false lashes with just 2 coats of this stuff! BUY IT!

Not terrible but when you don't want to use your really expensive stuff it does a close substitute.

I've tried a lot of different mascaras lately, and this one didn't do much at all. Avon's lengthening mascara wasn't terrible, but it didn't do anything for my lashes. They didn't appear longer or thicker...just a little darker. I tried using several coats, but the formula didn't really build. I was disappointed, but at least I didn't spend a lot on it. I'll probably throw this one away.

UPDATE: WOULD NOT CONSIDER DUE TO ANIMAL TESTING FOR CHINESE MARKET 17/02/2012 I don't know why I used this for so long (little over 3 years). It's ok but dosen't keep my lashes curled and does flake a bit at the end of the day.

Not a bad mascara, I didn't get the wow factor once it was on but it did give my lashes nice coverage. I did notice some smudging at the end of the day though.
Update: I am not liking this at all, it is clumping and smearing and irritating my eyes, won't be buying this again.

Pros: Brush is narrow and lots of spacing between bristles so combs nicely. Can layer without getting clumpy or weigh down lashes. Formula is wet so no clumping. Holds curl. Sometimes goes on sale for C$2.99.
Cons: Not waterproof so gives me dark undereye circles (thus low overall rating).
Still searching for one that doesn't smudge.

i liked this mascara a lot, it lengthened my lashes without giving me that "spider lash" look, held a curl well, didn't weigh my asian lashes down and separated my lashes as well. i got this on sale so i didn't have to pay for much. however, there is some smudging at the end of the day, but nothing i haven't seen before with other mascaras if i don't use the waterproof version. will buy again, but this time in waterproof, and yes, i recommend it.

I love this mascara it can get your lashes sky high. It lengthens and volumizes, I can get my lashes to easily touch my brows. The formula is nice and wet which make it easy to apply a bunch of coats, before they get too clumpy. The brush is also just right not too big or small. The didn't really have any issues with it.

I got this on sale for $1.99 (regular price is $6, I think) and it isn't that bad. It does lengthen but doesn't really hold curl well at all and isn't volumizing whatsoever which is something I need for my mascara. It doesn't claim to be volumizing so I won't hold that against it. I don't hate it, I'm actually wearing it right now! It's a good mascara, it's just (like a lot of mascaras) not the best. Will I repurchase? Probably not, only because I want to further explore my mascara options and I only repurchase ones I really love.