I never thought I would say this, but this is now my HG for longlasting 2-in-1 lipcolor. I have Pink Spot, which shows up as a nice deep rose color on my lips. The clear gloss feels soft and non-sticky, like Boots, but the color lasts like as well as Almay. So now I don't have to put Boots clear gloss over my Almay colors - I have a good all-in-one product. Only complaint is that there are way too few colors.
I have been looking for a good longlasting lipstick for a long while. This is a good product. It lasts long but doesn't get chalky matte like some other ones i've tried. The glossy end, to be applied after the color end, is also very nice and shiny.