I agree with fly2the_sky. This is more like a low-end creamy lipstick than a sheer tint IMHO. I was hoping for a light easy-to-glide-on lipcolor, but Almay Pure Tint totally disappointed me. It's not moisturizing either, even when I put on lipbalm first!

Love this, I'm on my second tube, the color is perfect. Much more moisturizing than the burts bee's equivalent.

I got this and 'clear' in the same package. This is not a tint at all but a creamy lipstick (it's not something you can apply without a mirror). I was very disappointed, it does not apply evenly and can bleed off the lips if over-applied - I don't think that an intenselipstick should be too creamy or slippery because it just won't stay put!Anyways, I was hoping I could use this as a stain but again it applied unevenly.

oooh love this stuff! when i first put it on i thought it was too bright for the first few seconds, but it sinks right into my lips, leaving them moist, but not glossy...natural but BETTAH. it also felt very healing and moisturizing. i'm going to go back to target and get several more colors. woohoo!

These are fantastic and about a third of the price of the stila equivalent. This wine colour replaced my Clinique almost lipstick cos I think the formulation and quality is very similar. Great for everyday use and in sport. Thumbs up. Want more of these. D.xx