It colored my hair very well. I only dyed my hair one shade darker, so I don't know how it would do for dying my dark hair, say blonde or something more extravagant. I liked the conditioner it came with a lot. And it smells pretty good too.

After spending too much money in Salons and often disappointed with results, I went back to this good old drugstore stand by. That was two yrs ago and I will never pay Salon prices again. The name says it all Nice and Easy!!! The color does come out darker ex: I have dark brown hair and I use Medium Natural Brown and it is a perfect match, shiny and natural looking! I also use this brands Root touch up every other month and its good as well. Why bother paying $60 plus bucks every 4 - 6 wks when you can get just as good results for less than $10.

This is my fav hair dye! My stylist years ago in DC recommended this as a great drugstore box dye and she was absolutely right.
Here's some background info, I've been dying my hair blue black for years so it is easier for me to dye my hair because I don't have to worry about it coming out too dark or not dark enough so take that into consideration when reading this review and deciding whether or not you should purchase this.I don't need fancy hair dyes, like the foam ones, or anything because really all I'm trying to do is make sure my hair is completely black.
What I love about this dye is the price- when most other dyes are 8-10 bucks, this at WalMart is about 2-3 bucks! How can you go wrong with that?! I have never had a problem when using this product. I've never had an allergic reaction or anything. But that also varies by person.
I mix a little bit of either pure argan oil or redkens diamond oil with this, mix it up in a bowl and apply it with a brush. It comes out perfect every time!
Also, I highly recommend you try the Ion after color sealer afterwards, I always use that the first 3-4 times I wash my hair after I dye it, and it never ever fades ( however, also, its black and black doesn't fade much).

Decided to try this after using 'Live XXL' for a long time, I wanted a more natural less blonde-barbie look. I used SB2 & I loved it. It worked great on my (mousey brown) roots - which only XXL had done previously - it left my hair feeling nice & soft for a lot longer & the after-dyeing treatment worked a lot better than I was expecting. Just a word of warning, having tried both SB2 & 101 on my platinum hair, they did turn my hair purple & blue respectively. I suspect this is just to let you see where the dye is/isn't but it can send you into quite a panic when you first see it, however after using 101, strands of my hair still had a blue tinge when they got wet. Overall, great dye, good price (usually on 2 for £10 in Boots/Superdrug) & I'll use it again.

I was a home dye virgin, but due to my grey hairs multiplying, salon visits were becoming way too expensive. Spotted this in Tesco on a whim, and loved the shade of 118e, Natural Medium Mahogany Brown. I had remnants of highlights, my natural colour and lots of grey to cover, so my expectations were low. However, have to say I am converted!!!! Super easy to apply, left it on for 40 minutes. Colour came out darker but my hair is glossy and I've had loads of compliments. It's 3 weeks since I took the plunge and colour has lasted really well, considering I wash my hair daily. It has lightened up a wee but, but greys still covered and hair in good condition. However, I am religious about deep conditioning treatments, so I think dye works better on well treated hair. Going to try a lighter shade next time, but for performance and price, I am super impressed

Update!!!! In week 4/5,despite using Kerastase colour shampoo and conditioner, this faded beyond belief. Deep conditioned hair every second day but it just came away!!! Have now switched to Loreal Excellence, Clairol need to review the formula and I have marked it down since above

I use 87, Ultra Light Natural, and it's perfect for brightening my natural, medium blonde hair. Every hair stylist I have went to for a cut has complimented my color, many assumed I had it done professionally. The blend technology really works with my hair, giving it a contrast of colors that makes it look very natural. After trying several other products and colors, I now couldn't be more satisfied with the results and have no plans to switch any time soon. One tip though, I strongly suggest using Clairol Shimmer Lights purple shampoo (or a knock off from Sally Beauty) after coloring. It takes any yellow or brassiness out of the color, leaving it looking more natural than if I skipped this step.

I found this product to be very average....not bad but not particularly good. I have been dyeing my hair at home for years but since my favourite brand (Garnier Nutrisse Cream) didn't have the colour I was looking for I thought I'd try Nice 'n Easy instead. The colour that I picked up was 119b Medium Spice which is a medium brown with some subtle red undertones. The colour was packaged as any other hair color product- a bottle for the developer and a tube for the colour and the conditioner-but what was particularly great was that the conditioner tube contained a lot more product than usual. The smell of the conditioner reminded me very much of the Herbal Essences Hello Hydration line. It took 25 minutes for the colour to develop which is standard. The colour smell was a bit strong. One thing that I noticed was that the colour took a REALLY long time to wash out. I wasn't sure if there was still product in my hair or the colour I had just applied was fading. I went about my usual routine of conditioning then towel drying my hair, applying a leave in conditioner and Moroccanoil and let it air dry. When my hair was dried I found it to be a bit more damaged than usual after I dye my hair- some of the ends were already splitting so I've had to give my hair a bit of extra TLC. At that point the colour was and beautiful medium-dark brown with red tones in it. 4 washes later and every time I have washed my hair, a decent amount of colour has left it. At this point, 2 weeks later the colour has faded to a light- medium brown with no obvious red undertones. Of course I am disappointed that the colour did not turn out as well but it wasn't terrible either. I think next time I need to do a full dye I try another brand of dye but if other brands were sold out I would buy this again, it just won't be my go-to. If only this stayed the same colour as when I first dyed it!

I was very reluctant to use boxed hair color, but getting my hair done professionally was wearing on my bank account. So I decided to give it a try. My hair is long (about 3 inches from my behind) and thick. So I knew I would need 2 boxes. I bought Medium Brown and with a coupon I had, I only paid for one box (YAY!). I got home and gave it a try. I used 1 and 2/3 boxes, applied it generously to my hair and let it sit for 30 minutes. I rinsed and used the conditioner (which I will say if nothing else, I would buy the box just for the conditioner, that stuff is incredible). Anyway, I dried it and was amazed. The color is even, the grays are covered and it was and still is (1 week later), shiny and soft. I am very impressed with the results, as is my bank account. :)

I have been using Clairol's Nice N' Easy for the past 13 years,since I was in high school. I have always had amazing results. My favorite shade to use is Dark Natural Auburn. My only complaint,honestly,and my only reason for reviewing this hair color NOW,is that I used it last week,and this was my first foray into using the new formula. The smell was so strong and offensive,that it felt like menthol was permeating my nostrils,so I switched to breathing through my mouth,and that was bad,too. Very strong and sickening scent.
Other than that,I absolutely LOVE Nice N' Easy. I'll just try and ventilate as much as I can next time(or wait for warm weather so I can open windows,and help ventilate).

This is the second time I've colored with Clairol Nice 'n Easy #114, Light Natural Ash Brown. Nice 'n Easy must be pretty gentle for permanent hair color b/c the first time I used it was a back-to-back color situation, and it didn't damage my hair. (I'd heard the shades run dark, so I colored with a "dark blonde" shade. It turned out slightly red, so I recolored with #114 to correct it the next day, which it did. Wouldn't recommend back-to-back coloring, though...)

My natural hair color is light-to-medium brown with some grays around my hairline, and it had not been permanently colored in about 8 months prior to the most recent application. (I'd been using "Root Touch-Up" on my grays only.)

I always refrain from washing my hair for at least two days before I color (whether I go to the salon or do it myself). I left #114 on my hair for the whole 25 minutes. Since I know that the shades can run dark, I washed my hair with a small amount of dandruff shampoo immediately after rinsing out the color, but before I applied the conditioner that comes in the kit. Doing this lifted just enough color for it to be the right shade for me.

The good: color is even, good color match, no "hot roots," smell is okay, seems to be gentle, there is enough product in one kit to amply saturate my hair, love the conditioner that comes in the kit. The bad: the liquid is runny and somewhat messy. I put a thin layer of Vaseline around my hairline before I colored to prevent staining.

Will most likely repurchase since it works for me shade-wise and doesn't damage my hair.