I bought this in shade 401, which is a shimmery beige colour. I'm not big on beige lipsticks as i have a yellow cool toned skin and i find most of them have a red or pink base colour and this means they look orangey on me. However, after testing this on the back of my hand i decided to give it a go.
The colour itself is very nice and neutral based so it doesnt look too warm on the lips. The shimmer is just enough to make it look glossy without being over the top. Texture-wise, it is a good quality but neads a careful hand if you dont want it going on too thick. However with gloss underneath it is abit too slippery and is much better with a matte balm underneath, or some normal face/lip moisturiser. You don't need gloss over the top pf this because of the shimmer.
The packaging is very nice and modern - a silver tube with a coloured band. It doesnt scream "H&M" or "cheap"!! Actually, i prefer this packaging to some of the more expensive lippie brands...
In terms of lastibility, it is after all quite a cheap lipstick (i payed 40 NOK - which is £3 UKP or $6 USD). It lasts just a little longer than gloss. Its very easy to reapply though, because of the colour. (you dont really need a mirror - just a quick slick across the lips).
I would buy this again as it is the only beige colour i have found i can get away with. Otherwise it's a nicely packaged run-of-the-mill lippie.
EDIT: one year later i have took of a lippie. Still a nice product but i just dont use it. continued >>

This is a really glossy l/s. It goes on more smoothly when worn over lip balm or some sort of a lip base. I have the shade #310 which is a shimmery lavendar color. It has no scent or taste, at least for me. And I'm pretty pleased with it.

I got this lipstick when it was dirt cheap, so I can't say that it wasn't worth it. HOwever, there isn't much to say about it that might make it stand out from other lipsticks. It's just lipstick. Comes in some fun colors though.

Neither here nor there. Just average lipstick, matte formulas, trendy colors, lots o shimmer. Just get better lipstick. $3-$6.