love it! light enough for my super oily skin... they stopped selling it here in the US so I would have to replenish my stock in Asia....

I like this product line, but they don't make it anymore! I think it has a whitening effect on me, maybe because the am one has SPF 15.

Light texture but does not sink well. No whitening effect, and not enought moisture in the winter to my dry/oily combination skin. Will not purchase again.

This product has seen me through since 1999 when I first bought it in Tokyo. I must be using my nth bottle now. For 6 good years, I have been applying it daily before my makeup. It's extremely light and diluted which suits me well, and has a mild floral fragrance that is pleasing to the senses. Does it whiten my face? The answer is not really, but it does help to improve the complexion and protect my natural fairness, as the name suggests. I've bought several bottles for my mom and she loves it too!

A nice daytime moisturiser which is pretty light and softens your skin, whilst having a nice scent. Some people say it leaves a shiny finish, but if you use the UV toner afterwards, the shine is toned down.
You can maybe see some whitening effect if used with all the other products in this range. Also, the product lasts for quite a long time so it's worth your money. As with the "UV moisturiser" it can be harder to get the last remains of the product out.
(Isn't this called "whitening protector" rather than "whitening protective moisturiser?)

Short review ... it makes me shine (but I have sensitive normal to dry skin) and does not moisturise well. Disappointing.

This is the only Sunscreen that I have ever been able to put on my face without an allergic reaction - and I have searched and tried a lot of products!

I used this last summer and although it's a great moisturizer, I have yet to see any lightening effects. Pleasent smell & consistency, did not break my SPF-sensitive skin out. It has a shiny finish though, and I really don't like that. continued >>

I've used both versions of this moisturizer (I and II)in different climates and I love both. So water-light and pampering to the skin, my husband uses it too!(he hates heavy sticky lotions) He doesn't care about the whitening part, but I do. I think it does a good job at it, but over time.

This moisturiser worked really well for me at first as it was quickly absorbed by the skin, leaving my skin soft and supple. I felt comforted wearing it alone since it has protection against both UVA and UVB rays. However, I stopped using it after about a year as it suddenly became too oily for me though I was using a very small amount. My skin began to react to the oiliness and I got these little white bumps on my skin. I consulted the SA and she advised me to stop using it. My skin went back to normal after that. Not recommended if you have oily skin as it is quite rich.

I really like this... a received a cute sample of it when I purchased the night essence. It's a light moisturizer, very nice for summer, as it lets your skin breathe. I am thinking of purchasing it in the full size to see if it helps with whitening as well.

I've been using this for a year and my skin has gotten lighter. My skin tone is much more even too! It's very light and absorbs quickly into the skin so it doesn't make my already greasy skin any oiler. It's a little expensive, but you only need a little each time to cover the entire face so this little bottle lasts forever.

UV White line is one of my personal fav... it's too bad they're hard to come by. Anyhow, this is a light weight moisturizer that is perfect for summer. I have combination oily and this does not make my face oily but it gives enough moisture that i dont see flakes on my skin. It comes in a rather large size too so I really appreciate that. There's hardly a scent and it absorbs fast. A definate recommendation!

Great moisturizer for normal to oily skin, and it's active ingredients are supposed to whiten the skin. I only started using this a few days ago so I can't tell if it's working just yet, but its a great day moisturizer with SPF 15, very light and not greasy at all. Not too pricey when you compare to others ($30 for 2.5 oz).