WISH THERE WAS A '0' RATING CUZ THS ONE GETS IT DOESN'T DESERVE THE 1!!!!! I was sooooo EXCITED to the max when I found the loreal feria red velvet power red color. The picture on the box is so gorgeous and everything I was looking for. I have dyed my hair 3 different reds in past few months and the only other one I liked was the semi permanent splat in crimson red but don't recommend it.cuz it washed out in week. And my hair is naturally dark brown super dry frizzy curly. Medium to long and super thick. I read the reviews on this dye and most said it sucked but I already threw my receipt away so dyed my hair anyway. It didn't even look any different no one noticed not even my husband. Oh my 3yr old daughter did and only.cuz she watched me dye it. I only notice the red lol TMI part; when I'm on toilet cuz I have window behind it and see the red from looking in mirror straight ahead. I dunno. And my hair is so much drier . Ewww. I actually have in my hair this very second the bioinfusion critical care masque along with olive oil sour cream honey egg whites. Lol I mixed it all cuz I used all the tub in my thick hair and it still wasn't saturated . Hope this helps.
Performance wise I have to give this product a good review because it did make my hair red, however, it made it really red and purple with some pink thrown in the mix. Every time I washed it the water was magenta and my hair started to get redder and redder to the point that in the sun it looked fluorescent, I have natural dark brown hair. Between my job and my age I was only able to stand it for a week and had to recolor it a normal brown.
I've been dying my hair with this product in various colors, but it's the best red box dye i've ever bought. About a year ago i had decided to dye my hair red for the first time, and purchased a Garnier box dye which was a HORRIBLE decision. I had many spots in my hair that were very noticeable that did not dye. I was horrified. I ran to Walmart and bought this in R37 Deep burgundy, and have forever been in love with it since. It does fade fast (i don't know a red dye that doesn't), but the key thing is to wash your hair in COLD water only. As cold as you can stand it. Use a depositing color shampoo (i got mine from Sally's) and a color stay conditioner. If you use a straightener or curling iron on your hair daily, Heat protectant is a MUST. It does not stain any of my clothes after I have washed my hair, and has not stained my straighter. Until I decide to go a different color other than red, this is definatley the product i'll be sticking with!
Fantastic for a box dye. It dyed my dirty blonde section of my hair vibrant red, my roots vibrant red, and left the parts of my hair that were dyed black a nice burgundy red. Great amount of product for the price, I purchased 2 boxes of dye for my belly length hair and still had half a bottle left over. Left my hair in better condition than before dying. I would definitely recommend it. Doesn't work the best on heavily dyed hair or with excessive buildup of darker hair dye, use a color remover before for better results.
This review is for the Intense Deep Auburn/ Red Velvet shade only.
I have been using Feria for years. I have used so many of their reds, and for the most part, I think Feria's reds are the best box dyes available. The Crushed Garnet has been my go-to shade (and like I said, I have used every red they make) but when I saw this new Red Velvet color I HAD to try it. I wasn't able to find it in the stores, so I ordered it instead. I was so excited to try it out because the color on the box is gorgeous.
Since I use Feria so often the application process has become a no brainier for me. The application was fine, but I noticed this stung a great deal more than what I've previously experienced with Feria. I always leave it in for about 45 mins. I'm not sure what the suggested timing is, I just know what works for me when using Feria.
After washing the dye out, I always use the box conditioner, but then I use a deep conditioner after I rinse that out. I can't stand the smell of that box conditioner. If I don't use a deep conditioner afterward, my hair smells like plastic and frizzes.
My hair came out SO DARK. I was seriously shocked. I let it air dry (I never ever ever blow dry my hair after dying. I will usually wait about a week before I take heat tools to my head) and the color didn't get any lighter....nor was it very red. In fact, the red was almost unnoticeable. I was pissed.
Two days later I had the most insane dandruff of my life. It was SO bad and was so noticeable. I've NEVER had that kind of reaction when using any other dye, including Feria! I was so happy when the flaking of my scalp stopped. It took about a week to completely clear up.
It took about a month for the color to lighten up any, unlike Crushed Garnet which lightens up but makes the red more vibrant in just a few shampoos. It's been 3 months, and this awful color is still in my hair! I have ash blonde roots coming in and the rest of my hair is a dingy auburn. I refuse to re-dye it until this color gives way a little bit more.
My hair has been dry, frizzy and stringy after using this shade. It feels crunchy after a day, but my roots look really greasy.
I don't dislike Feria at all, even my stylist was impressed with the results I've had with their other shades and how healthy my hair has remained after using it. However, I absolutely loathe this particular color and formulation. I have 2 more boxes of it that are just going to rot in my cabinet. I haven't even had my hair cut because I know my stylist is going to flip out on me.
I will never repurchase this color again...even if its the last red dye on Earth.
I usually stay far away from box color. My nomal routine is Ion Brilliance 61r mixed with 71r and it is a pretty very bright red that leaves my hair soft and shiny but I don't like how quickly it fades. Saw the Feria R68 had good reviews. The color on the box looked similar to my regular one so I decided to give it a shot AND BOY DO I REGRET IT. The color came out much darker and extremely dull. It's not vivid red at all but more of an icky muddy brown red. It made my hair break and fall out all over the place. It dried my hair out horribly and the included conditioner did nothing to help. Also it did not take to my roots in random places (natural color is a dark blonde). For $11 a box it wasn't exactly cheap I could have done my regular color twice for that price. This crap totally wrecked my hair I don't recommend it at all.
SOOOO bad. MY hair is naturally black and the box said that this will lighten my hair and give it a subtle red tone. Yes, that happened, but oh-my-god the coverage was SO uneven even on my dark hair.
Will not be purchasing any more loreal hair products.
I bought this hair colour with my cousin, as we planned to try and "dip dye" our ends the colour Ruby Red (R68). We dyed the ends, and although my cousin's hair didn't turn out very well, mine was amazing! It went from a fairly dark brown to a beautiful deep red with almost mahogany undertones... awesome! I loved it so much that two days later I repurchased the dye and did my entire head! I am still thoroughly impressed, and it has been almost 3 days. I have not washed my hair yet since dying... but I bought Aveda Madder Root shampoo and Redken Colour Extend conditioner, so I have confidence that it won't fade anytime soon!
I have dark, dark brown Asian hair with mediium-brown bleached highlights. I got my hair done at a salon a month ago and wanted to add some colour back into my highlights by dying my entired head in the "Deep Burgundy" colour, as I wanted to opt for some purple undertones. As I expected, this dyed my highlights a dark red, just like I had hoped. It was also strong enough to give my untreated hair a subtle red tinge, which becomes very obvious when light hits it. So all in all, it gave me the results I expected. If you have a Asian hair and you're opting for a bright, obvious red, I'd suggest lightening your hair a couple shades first before using this.
I had ombre hair over the summer, (medium brown near scalp, gradient to a dark strawberry blonde on bottom). So, I wanted to keep the ombre look but just put a wash of red color on my hair. HOLY AWESOME! My hair was a medium redish brown on top and a vibrant red on the bottom.
So, I have rebuttals for people complaining about fading and staining:
Fading: ALL red dyes fade fastest. Molecules shmolecules, bla bla bla. Anyway, just stop your whining and either re-dye every two to three weeks or use a shampoo with a red tint twice a week. (Clairol is a great brand - Sally's beauty supply). If you want red, you have to live with a small amount of upkeep, but nothing as compared to dyed blonde hair upkeep. Thank your lucky stars you aren't light blonde... holy time waster, Batman.
Staining: Yeah, this is a stain monster. But, I have a cheap, magic product that every woman should have in her bathroom anyway. NEUTOGENA OIL FREE MAKEUP REMOVER. <- Some leprechaun somewhere found this stuff at the end of a rainbow. True story.
Anyway, I take 5 minutes to apply this hair color like I would when I shampoo, then I use a little bit of the MAKEUP REMOVER on a paper towel or piece of toilet paper, clean off my skin and wait 30 minutes. PUT GLOVES BACK ON when washing out your hair. Get a box of plastic gloves at Sally's. It's worth it. and you can use them when you clean the toilet... they're great to have around.
Done. Try not to shower every day, but if you do.. what is 30 minutes out of your day once every two weeks? Your hair will thank you for it.