Rent in in the brown family, but looks to have orange/red/brick undertones on me - not a color I can pull off as it makes it too intense against my pale skin. A more matter color - no glitter or shimmer and a deeper, more intense shade. I wish UD would make their lippie cases more usable - I usually get nicks in mine!
Rent is a brown but a warm brown. I could not pull it off. I like Urban Decay lipsticks and this is nice because it is one of the few cream lipsticks without glitter, frost, or shimmer.