This is the best bronzer I have used. Before that I used MAC which I found to be very soft in texture meaning loads came off on your brush and before that I used Cliniques blush on sun in cappucino but thought you needed to use quite alot to get a good bronzed look. The HR bronzer goes on really lightly but still gives great colour. It also lasts all day and leaves nice matte finish. Comes in rectangular compact with decent sized brush - which is a bonus. Maybe a bit big for taking out with you but with this bronzer you probably wouldn't need to reapply anyway. Only discovered Rubenstein in past year but so far have been totally impressed with everything I have used.