This shampoo smells very clean and fresh, and helps keep your color treated hair vibrant and lasting. I was taken back a bit with the scent at first, purely because I've only used fruity and floral shampoos, but I grew to enjoy it. It leaves your hair soft, smooth, and smelling salon clean. It also lathers amazingly well! I've never tried a shampoo that lathered so well, and it makes my hair feel even more clean. The only downside is the price, I'm a cheapo on shampoo and hair products.

Whenever I get compliments on my hair, it'a always after I have used the Color Conserve. Love this shampoo

This shampoo is not sulfate-free. Disappointing :(

I used to buy this in liters a few years ago when I had my hair colored in an Aveda salon but stopped using it when I got into the much more expensive Kerastase line. I had a GC to a local Aveda salon so I decided to purchase this since I used to like it so much. The smell is amazing, I forgot how much I loved it. It lathers nicely but doesn't strip hair or make it feel overly clean. I had no tangles when I rinsed which is huge for me, I have fine blonde hair that tangles easily. I used it with the matching conditioner and air dried with Phomollient. Great end result, beachy waves with no crunch or frizz.

Color Conserve is more moisturizing than Aveda's Shampure, but less moisturizing than Aveda's Dry Remedy and Damage Remedy. It worked well for awhile, but then I realized it was irritating my scalp.

I love how this shampoo makes my hair look, but unfortunately it makes my forehead, jaw and side of face break-out horribly.
It is nice stuff, smell is great but I have to stop using it :(

This product smells great and is very moisturizing. however, it is too moisturizing for my fine, thin, straight, oily hair--it weighs it down and makes my hair look limp and greasy. I color my hair vibrant red, so I am always on the lookout for a shampoo that will not strip my color, but will also not weigh down my hair. this is not it.

I color my hair at an Aveda salon so picked this up to try. I love Aveda's philosophy and have used many of the products successfully in the past and still presently use the madder root conditioner. Well it took me a month to realize the absolutely horrid breakouts behind my jawbone were due to this product. I stopped using it and the problem cleared up. I mentioned this to my stylist and she commented that some people can react to some of the natural products. Maybe a random root or herb. As for the shampoo itself the price was OK. No different then buying Loreal Everpure, though I can find coupons for that and do not break out :) As for how it was in my hair, well like the price it was no different then anything else I have used. Obviously I would never buy it again.

I really like this shampoo. I was hesitant to buy it because of the high price, but I am pleased with it. It smells wonderful and makes my expensive highlights last longer. I really notice a positive difference in my hair when I use it. The bottle lasts forever.

I bought this almost 5 or 6 years ago for my red hair. It still lives in hiding under my bathroom sink as a emergency product only. I didn't like it because it dried my hair despite its wonderful scent. I really wanted to like this because of the great reviews on the aveda site, however, i just don't think they are as honest as the people here!!