I will start off by saying this has a "old lady" smell lol but it is tolerable.

So a few nights ago I went to Sally's to get hair dye and some developer and lighten my hair to a sandy blonde not knowing how it would go I got this for back up in case I had any brassyness.

So last night I got to it lol I stripped out my hair color did a conditioning treatment and put in the new dye...when I rinsed out my hair I saw brass! So of course I immediately used this and could tell a immediate difference,the brass was totally toned down!

I'm very happy I picked this up cuz it really made a difference! The scent could be better but in the end the results make up for it.

This will be a permanent staple for me as long as I got the blonde going on!

i left it on for 10 mins but wouldnt recommend to keep it on that long 5 mins is prob good enough because my hair was tinted a little bit purple after so i washed it out with mane and tail but let it sit on my head for 10 mins than scrubbed it out... this shampoo is very powerful be very careful esp if it gets on your rug, countertop, etc. overall great product :) does what it says.

Absolutely love this product and couldn't live without it! I don't have to use it often, just once or twice after each coloring. It really does wonders to remove any yellow or brassy tones from my hair, leaving it looking very natural. I find the generic version from Sally Beauty is just as effective and a bit cheaper.

My hair is a very light platinum blonde and this turns the color a refreshing crystal clear white color. Only use this once every week or 2 depending on the brassiness of your hair because if you overuse it your hair will turn that awful silvery grey color (unless you like silver or gray then you can use this shampoo to turn it that color once your hair is a light blonde shade). I love this purple shampoo, in my opinion it works better than the professional shampoos such as joico and AG, although they smell alot better! The smell is a sort of soapy smell, smells how a typical bar of soap would smell. The smell doesn't really matter to me since it works so well.. Some say it dries out the hair. I'm not sure if it does because I use a conditioner right after so as long as you have a good conditioner you shouldn't notice any dryness in your hair afterwards. Would definitely repurchase :) lovely purple shampoo.

I bleached my hair on my own and it came out cray. Literally my hair was brassy yellow/orange and this shampoo did help the brassy become neutral. It will dry hair out so i do recommend a hair mask after using it.

I use this after I shampoo. It dosent clean your hair at all.

I used this for several months & then my scalp started breaking out. The strong chemical odor was nauseating. It did a great job of maintaining a beautiful color to my grey hair. I had to switch to Sha Kai, which does not contain sodium lauryl sulfate. continued >>

I haven't had that horrible yellow/orange blonde you get when you are first transitioning to blonde in a couple years, but I think this works well for keeping brassiness away for me. I give it a 4 since it does well in terms of toning but it is drying, and really does make my hair smell like an old lady. It was under $10 at my local Sally's so I believe if it's worth the money. I recommend mixing this with a moisturizing shampoo since it can be really drying alone.

Okay so I had brassy/ copper colored roots, and the rest of my hair was blonde. What this shampoo did was basically turn the blonde part of my hair into an ashy/purply/gray tinged mess, and my brassy roots still brassy... no change at all. Beware , it will impart a purplish/gray tint to your hair, and dull it out. Thank God it washed out the next time I took a shower. I got this product to get rid of my brassy roots, or tone it down a bit, and it did nothing for me. And, I may be in the minority here, but I LOVE the smell! It smells like Chanel no. 5 to me. Waste of money.

I naturally have dark brow hair. I have bleached hair currently. And I don't want to say I hate this stuff but I definitely don't love it. I feel like it does nothing for my hair. After bleaching my hair it was an orange yellow color. I used this and as far as I can tell nothing happened. I toned my hair the same day...and it got rid of most of the brassiness. I still had a bit of yellow in the front of my hair around my face. And after washing it with this stuff it was still yellow just a lighter shade, but there was not a dramatic change. It made my hair feel tangled and left this weird old lady scent. Seriously my hair smelled like old lady for a good two days. I'm not going to buy this stuff again.