Bought this today after reading the great reviews here and was NOT disappointed! The color is a beautiful sheer wearable red. Texture is nice and smooth and wears pretty well, considering it's a gloss.

This is one of my fave. The color is just nice red, the same shade you will get from Benefit Benetint without the mess of the liquid stuff. The package is a sleek silver metal-like tube. The application is very easy and lon wearing. Only drawback for me is that the silver coat seem to chip after a couple month. But for the bargain like this, I wouldn't ask for more.

The Love shade is almost an exact match for Clinique Almost Lipstick in Ruby Melt. Great lippie!

This is a dead ringer for Clinique Almost Lipstick- at a fraction of the cost. At first glance the color seems like it will be too bright, but it gives a beautiful healthy color to lips, without looking "made up". Not much staying power, but the slim tube can easily fit into a pocket, making for fast and convenient reapplications. I'll definitely buy the other colors.

Great rec. by fellow MUAer. Colour a nice deepish red with lots of pigment. Moist and emollient with reasonable staying power for a sheer. Silver tube a lovely touch (ode to Clinique!). Not enough red/orange colours - hope she comes out with more. Will try others. $5.95 at Target - great bargain if one can stand shopping in such a huge store!

I'm in love with these lip sheers. Glide on smooth, no clumping or stickiness, and just the right amount of colour. "Love" was the perfect super-sheer red to pair with summer's light purple shadows (e.g. MAC's Parfait Amour). Much more natural than Clinique's Ruby Melt Almost Lipstick.
The only thing I dislike is Sonia Kashuk's silver-coated plastic packaging- it quickly collects fingerprints and scratches and the tubes/compacts look a bit sad after only a few days in the makeup bag... But for $6 bucks a pop, you really can't complain.

I am so in love with this lip sheer. I'd been eyeing the Stila Sport Bare Lip Colour in Bare Red for awhile, but when I saw this, I knew I'd found a wonderful, cheaper replacement. I almost passed this one over because the fake product swatch on the display is nothing like the actual colour--instead of the cheesy red the display shows, it's a rich, true red that you can either use over lip balm to give a sheer tint of colour, or apply a bit more heavily for a darker red. Packaging reminds me of Clinique Almost Lipsticks. Would definitely repurchase!

Girls, this is a heavenly sheer lipstick at a great price! The finish is semi-glossy and smooth, it's very moisturizing on the lips. There's no funky smell or taste at all! And the color (I bought Love) is a beautiful true sheer creamy red, mostly neutral, but leaning a tad to the warm side of neutral. Staying power is fair -- sheer lipsticks always have trouble with this aspect -- it lasts about 3-4 hours after application, so I have to touch up midday. For $6, it's definitely worth a try if you're loving sheer lipsticks!!!!