PRO:
Great product shade 25 fair suits my skin perfectly.
It's very easy to apply.
Last a long a time.
Very lightweight.
CON:
If I don't set it with a powder it looks like it sits on my face.

This is a high coverage foundation in stick form, discontinued in US but available in Europe. You can purchase Max Factor products pretty cheap from many UK and German online stores.
If youre searching for a cheap foundation with high coverage then this is a great choice as it is very pigmented, more than most foundations. This is an old classic thats been around for ages, like back in the days when the made up flawless look was trendy.
If you want something light and natural, then this is not for you.
But if you prefer the flawless porcelain skin look, then this is a great budget choice, it also works great for those who want a pale or semi-gothic look as the brightest shade of this (25 Fair) is indeed very pale.
Many high coverage foundations often have the downside that they look great from a distance but dry, cakey and powdery when you look up close. But since this one is based on waxes and lanolin (can also be found in for example Nivea Creme), then this goes on very soft and creamy, like a butter, and leaves a slight sheen rather than a ghostly matte finish.

Unfortunately the shade selection is very limited, there is:

25 Fair (very pale shade, slight pink undertone)
96 Bisque Ivory (light shade, yellow undertones)
12 True Beige (light/medium shade, pink undertones)
13 Noveau Beige (light/medium shade, yellow undertones)
14 Cool Copper (medium shade, pink undertones)
56 Medium (medium shade, bronze undertones)
30 Olive (medium/dark shade, pink undertones)
60 Deep Olive (dark shade, pink undertones)

Only main bad thing about this product is that it is quite heavily perfumed, some sorts of old ladys smell with hint of cinnamon. Other than that its a great product that covers EVERYTHING. Just be careful when applying on the thin skin under your eyes, as this is a thick product that needs to be applied sparingly around the eye area.
Dont worry, a little bit goes a long way as this is intensely pigmented and just a little bit is enough to cover redness and stuff. The palest shade of this also works great as a concealer or highlighter!

Got this product for 8.99 at drugstore.com
It makes my skin look flawless! It's so easy to apply because it is so creamy. It also makes my skin look very healthy. Just be careful about how much you spread on your face because it really creamy.

I don't know if I am going to repurchase this...
I started wearing this as a concealer, and it felt too dry for the undereye area. All over the face, it tends to emphasize the dry patches and the lines, evening out the skin like a dream (paradoxical). Perhaps that's why it's so used in stage and tv makeup (or was)- most people working in the movie industry don't have wrinkles :D
Really, it does blend in with the skin beautifully, erases any blemishes, circles (my problem) and spots; you don't have to be a pro at blending, i just dabbed the stick all over my face, then blended out the product with a sponge. It does last, but other than that....
I don't really like the effect of this foundation when used as a foundation. I like it as a spot concealer, because it blends in beautifully and masks all redness you'll ever have (spots and pimples); however, for under the eyes it's way too drying.
I guess this would be a good foundation for someone with oily skin; provided that you set it with powder (something light, this foundations tends to get cakey if piled up), i guess you're set and the oiliness can be controlled really easily this way.
Thus, for summer or oily-skinned people this would be a great find; as a concealer, for everyone as well (that's why i am giving it a 3). I like the texture (creamy) and the packaging (really handy and easy to store/carry around; the cap doesn't snap/pop/open by itself in your purse). However, as i sad...i am not sure i will repurchase...just wanted to get my hands on something 'cult-type'...

I want to love this, I really do. It's a product what's easy in use and it's cheap. The coverage is medium to high and it's smooth when you apply it with a damp sponge. Only thing I hate are the colors! WHY O WHY are they SO pink-toned?! They look like they are made for a pig and not for humans.
I do not get break-outs and I have combination skin.
In the Netherlands we have 4 colors and none of them are suitable for an NC30 skintone. Too bad Max Factor.

I like Max Factor but unfortunately I didn't like this one at all...Did nothing to enhance my skin except make it look dull. Also wasn't that easy to apply.

I was skeptical as to how this - a stick foundation - could possibly be as creamy and blendable as so many had described. I made sure to try it out the next time I hit a pharmacy and I was glad I did. I use this as a concealer because I can't be bothered with a base and it works beautifully. Really great for even-ing out skin tone and dark circles and it lasts all day! Also good for larger areas of pigmentation like my chin and it blends so effortlessly. I so want to try Bobbi Brown's stick foundation next but other than my curiosity, there is nothing stopping me from repurchasing and recommending this to all my friends!

After reading reviews on here, I decided to try this out (and also, because I love Max Factor, it's a shame they don't sell it anymore in U.S. stores). I have a rather light complexion, so I ordered it in nude ivory from drugstore.com. I was very excited on the day it arrived and could not wait to try it out. I was not disappointed. I swiped my cheeks, chin, t-zone and nose with the stuff and blended like crazy. The result was a dewy (as it is often described), flawless face. It provides great coverage without being cakey. There is a fragrance to the stick that could be described as kind of cinnamon-esque, but it disappears upon application. I love this foundation and will definitely be repurchasing.

I absolutely love this foundation! It gives amazing coverage without looking mask-like and it doesn't feel heavy at all. I have gone through so many foundations that have either been too light, too dark or too sheer but this is one foundation that I know I'll be buying again without hesitation.

My future mother in law wears this while shouting at me. I think its kind of made me biased against it. I went out of my way to find it just when Max Factor was leaving the U.S market, and was so glad to finally find the darn stuff! Alas, as I've said, its kind of been ruined for me.
I will say it looked great on the one time I did wear it but like a soap I just reviewed that works well enough, but reminds me too much of something negative for me to ever use again, this has the same effect.
Also, apparently the stuff never goes bad. I cannot divulge how I know this but you can keep like 400 sticks in your humid bathroom for years and they'll work just fine.
I said yes I'd rebuy but only if I found a shade better suited for me (the one I got is too orangey) and FMIL stopped using it altogether. So shade mishap and memory stuff aside, its good stuff thats been around for ages for good reason.

First of all i'm not a lover of makeup base! I love natural looking feeling but sometimes u need a flawless look! I first tried this product around 8 years ago, nice full coverage, shades is always a problem no matter what brand u chose i use a pale tone, it's heavy but it's a foundation, love the packaging nice for touch ups, easily to apply, do not cause any reactions on my skin (i use only for a meeting or a party, not for everyday use) love the silky sensation!!! Will buy it again!!!

I found this product online, and I liked the idea of it being a heavy coverage foundation. When I got it, I was using clinique foundation, so the different in price was overwhelming! Not expensive at all! I read a few reviews that it was heavy, the shades don't match, that it would cause breakouts and that it was hard to blend. I disagree with most of these. Is it heavy? Yes. It is designed to be! It makes my face look flawless in pictures! In person it covers things up really well too! Okay, so the shades are a bit harder...I have two, one it slightly too dark and the other slightly too pale, but the darker one blends in with my natural jaw line, so I don't get the unattractive slag line. If I did get that I would NOT be using this product! I am a teenager, and I get breakouts. I used clinique hoping that it would improve my skin, and only the cleansing did. Not the foundation. This foundation does NOT cause breakouts! Is it hard to blend? Well if it is solid then yes, but I leave it to melt some place warm over night so its easier to get onto my fingertips to be able to blend with them. I carry it around with me, because I find that it melts throughout the day, so I have to do touch ups(which isn't hard), and cause its warmer with me throughout the day, it is easier to apply! The packaging is simple&discrete. Thicker than lipstick, but the same sort of shape, making it easier and more discrete to carry about for those touch ups. I love this foundation, and I honestly do recommend it to anyone. If it doesn't work well with your skin, or you simply just don't like it (it took me a while to like it), then it's not like you spent a fortune on some really expensive foundation! Give it a shot, I did and I adore it. continued >>

I love this product, the coverage is amazing and it doesn't have a thick feel to it like some other cream base foundations, The fact it isn't very long wearing is its only negative prospect, so I would recommend to wear a primer under it. But overall a very impressive product.

I think this is an excellent product but it should be applied carefully. I use it to cover my blemishes and sometimes my under eye circles, never for the whole face. The lightest color is unfortunately a bit too dark for me but in the summer it's ok. This is really easy to blend and provides great coverage, it is quite thick and creamy. I think it's excellent for people with dry skin. Its staying power is not that great unfortunately but I never put powder over it so perhaps that's the problem.
I'm from Europe so it's still available in every drugstore. I just wish they had a wider range of colors (I think there are only three shades to choose from now).
Will repurchase.

i have been using this product for quite some time now, and its ok for me coz it does hide my blemishes and pimple marks..So i gave it a 3 rating because its not ideal to use in a hot weather because it wears off and is not oil controlling...and the packaging is not elegant looking and the cap easily removes. im still searching for a concealer or liquid foundation that is long lasting, oil controlling and ideal for hot weather like we have here in philippines....any suggestions aside from lancome's teint idole liquid foundation that is really expensive here? im on a budget and just wants to spend my money wisely when it comes to make up. :)

Though this has been discontinued, I dont mind buying it off the web because its the best foundation & it comes in a stick form. Whenever i break out this is my go to concealer. All i need is a few dabs of this with my finger depending how bad my skin is. But must say be careful with applying because it can look cakey if over done.
As long as this is offered somewhere, im buying! continued >>

All I can say is WOW. I am lucky to be able to buy any makeup I want to and I can't believe how great this covers with such a little amount at such a low price. I will buy this over and over and will buy a case if I need to in order to be never without this. Good bye all you high-end brands....
All I do is rub a little onto my finger right from the stick and smooth it on. It is weightless and the result is beautiful skin and not masque-like at all. Some of my freckles show through but it evens out my skin to perfection. For the price it is unbeatable.
I wish I could buy it at the store but I get it online and for the price I will happily pay shipping. My HG.

been around for years and years, tried lots and lots of great foundation, but felt like tring this for the 1st time and its great!!! the coverage along with the softness and easy blending is marvellous. finally a excellent coverage with non drying. love it.

I LOVE this stuff! I have very sensitive, kind of oily skin that is prone to breakouts and it works better than anything I've tried. I like to "spot treat" with it - I put it under my eyes, and on areas where I need extra coverage (often cheeks, which tend to get really red, and breakouts) and then set it with powder. It's thick enough that it covers really well, but it doesn't look cakey or fake. It stays on really well.

My rating is for the original Pan Stick version as I have not been able to use it myself for years due to worsened acne. Pan Stick will produce flawless-looking skin for the reasonably-young. It is heavy and, on some, can be very oily-looking after several hours (due, no doubt, to the wax content) but it will cover almost any blemish. The color selection used to be quite limited but if a shade worked for you, it could be a useful makeup. Definitely not for those with a tendency toward clogged pores or acne. Difficult to find these days.