this is a liquidy gel which looks like water in the bottle. the consistency is very thin. you're suppose to put it on bare skin to give your face a "glowy" natural look, however i like to put powder bronzer on my nose, cheeks, chin, and forehead then pat this gel over my cheekbones and other areas to create a very sexy, healthy glow-tan. the consistency is perfect and it's a really natural formula to "add" to your makeup...or bare skin!