I use this for my brows and have it in the retractable packaging. I have a bit of an up and down relationship with it.

PROS:
Formula is nice and waxy
Easy to use
Noticeably different pigment with lighter and heavier pressure
Creates nice thin strokes for filling in brows
It's very handy to not have to sharpen it
Pretty packaging

CONS:
I find it doesn't last very long once applied (could try combining with brow gel however)
It doesn't have much product at all and for the price it's worth switching over to a pencil

Probably won't repurchase, I've already ordered Jordana brow powder for when this runs out!

This is a true, deep chocolate brown with slight shimmer. Sultry and alluring. :) This almost gives the same definition as a liquid liner- so perfect for those a little fearful of liquid!