84%
would repurchase
4.2/5
package quality

price range

description

ingredients

WATER, BEESWAX, SODIUM COCOYL ISETHIONATE, FRAGRANCE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM SULFITE, ASCORBIC ACID, RESORCINOL, ETIDRONIC ACID, HYDROLYZED KERATIN, 2-METHYLRESORCINOL, CETEARYL ALCOHOL, LIMONENE, M-AMINOPHENOL, COUMARIN, TOCOPHEROL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, GLYCERYL STEARATE SE, SODIUM SULFATE, LANOLIN ALCOHOLS, SODIUM LAURYL SULFATE

Reviews

Reviews


5.0
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3 years ago

I decided to try this after watching some YouTube videos. I purchased 10NA for my hair, which has become brassy toward the ends. It also had lighter streaks from over-done highlights, and hints of...

About reviewer (193 reviews)

Age44-55

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue



3.0
Created with Sketch.

5 years ago

I am not a fan of the Wella Demi colors at all- my only real comparison for at home color is ION Demi, and I like that SOO much more! I used the lightest brown 5N? 6N ? I don’t remember , but my...

About reviewer (113 reviews)

Age36-43

SkinOther, Other

HairBlond

EyesGreen


5.0
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from

5 years ago

I've used Redken Shades EQ and Wella Color Charms seems very similar. It's been a few years since I've used a toner. I noticed that lately my hair is looking brassy about a month after getting...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

5 years ago

I have naturally dark brown hair bleached platinum, which tends to pull brassy yellow very quickly even with purple shampoo and conditioner. I use 10NA (light ash blonde) to freshen up my colour...

About reviewer (87 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

6 years ago

I used this after slowly bringing my hair from a level 10 or above back down to a level 8 for the colder months. I also wanted a colour to blend with my natural root shade which is about a level 8...

About reviewer (1076 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

7 years ago

I don't like Wella Demi Perm first time I used light brown it came out black and it didn't fade, second I used Sand blonde and ended up dark orange, tried medium ash blonde went dark grey. I tried...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


5.0
Created with Sketch.

7 years ago

Let me start by thanking all the people on the boards and mail who helped me. I have had my light beige blonde at least ten years.(see pics in profile) It's all the way down my back so you can...

About reviewer (14 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

8 years ago

Koleston Permanent Color manufacture date: While this review was about Wella's Koleston permanent hair color I thought it important for the below site to be known so others could check the...

About reviewer (3 reviews)

Age56 & Over

SkinCombination, Fair

HairBrown

EyesGreen


5.0
Created with Sketch.

8 years ago

Over the past 2 years, I've taken my dark brown ombre'd hair to blonde and back. I've watched my stylist tone my hair the last few times and I've thought to myself, I could probably do this on my...

About reviewer (2 reviews)

Age30-35

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

9 years ago

Wow, you guys weren't kidding about this stuff running dark! I picked a color barely one shade darker than my natural hair (Light Medium Brown) and the result was a very deep rich brown, which is...

About reviewer (282 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairOther, Straight, Fine

EyesGray


4.0
Created with Sketch.

9 years ago

I have had one hellacious nightmare of a time following the removal of henna. WAIT! before you continue scrolling thinking that this review isn't applicable to you, READ ON (if you just want the...

About reviewer (86 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

9 years ago

It does look very dark at first but it fades. I dyed my hair too blonde & I looked terrible. I used dark ash blonde & it helped. I did look a little green the first day or so but by day 3 it...

About reviewer (41 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown


2.0
Created with Sketch.

10 years ago

This review is for 7 medium ash blonde and Natural Ash blonde. As everyone has staed they run dark. I am not blonde anymore because of trying to neutralize some brassy highlights. I only left this...

About reviewer (31 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
Created with Sketch.
from

10 years ago

I have about 50% gray and I choose demi-permanent color because it looks more natural. The grays end up a little lighter than the rest of the hair, and I like that a lot better than the...

About reviewer (14 reviews)

Age56 & Over

SkinCombination, Fair, Warm

HairBrown, Other, Other

EyesHazel


4.0
Created with Sketch.

10 years ago

I am somewhat conflicted on this particular product. On the one hand, I love the shade choices and ease of application, but cannot say it has taken HG status away from Clairol Radiance Color...

About reviewer (80 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesBlue


4.0
Created with Sketch.

10 years ago

I use wella 6N each time I dye my hair brown. I leave it on for 10 minutes, any longer and it would be too dark. remember with hair dyes when you out color on color to do a test of color after 10...

About reviewer (1 reviews)

Age30-35

SkinDry, Fair

HairBrunette

EyesGreen


5.0
Created with Sketch.

10 years ago

Okay my experience has been slightly different from everyone else's so I'm going to write a review just in the slight chance that it might help someone else who has similiar hair as me. My hair...

About reviewer (15 reviews)

Age19-24

SkinOily, Medium, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
Created with Sketch.

10 years ago

Started highlighting my level 5 or 6 brown hair last spring and liked being blond but decided to go back to brunette again this past fall because my stylist was moving and I didn't want to chance...

About reviewer (60 reviews)

Age25-29

SkinAcne-prone, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.
from

10 years ago

I have a patch of gray the size of a quarter right on my hairline above my right eye. I also have a few strands on each temple, near each ear. It's not a lot, but given my dark brown hair - it's...

About reviewer (85 reviews)

Age36-43

SkinCombination, Olive, Neutral

HairBrown, Curly, Medium

EyesBrown


5.0
Created with Sketch.

10 years ago

My hair is light brown/dark blonde with 20 - 30% grey and completely unprocessed. Went to the local Vidal Sassoon Academy for a haircut and decided to try a demi color. The stylist applied a level...

About reviewer (2 reviews)

Age56 & Over

SkinNormal, Fair

HairBlond

EyesBlue




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