Wow. Really good hair color. Definitely never going back to the salon or box color. Made my hair so soft while coloring i was able to comb through it with color in my hair. NEVER done that before! Rich color, covers gray REALLY well, brings out highlights in my hair. NO smell. When i rinsed it out, baarely any color ran. Made my hair SO shiny! Wow! Definitely go 2 shades lighter than what you want becuase it does run very dark! Worth Every penny! Will update to see if it fades and how it holds up for the month. LOVE it!
UPDATE 5/6/2013 - The colors are just way too blah and monochramatic. No shine to it after about 3 days...and it DOES dry the crap out of my hair.... Back to Garnier Nutrisse box color I go.

I was pleasantly surprised with this product! I was very hesitant reading all of the reviews, as most people claimed that this product left their hair dry, and the color was not true to the swatch. I have light blonde hair with honey tones and very light blonde face framing highlights, with dark lowlights underneath. I decided to go with the light ash blonde color, 8A, mixed with 7G Medium Golden Blonde 1:1 because I wanted more strawberry blonde in my hair and the picture showed that it had very golden strawberry tones to it, regardless of it "ash" name. With the array of colors I had, I was VERY concerned with how the color would come out on my many different levels of hair. My hair turned out gorgeous!! Its literally just as I had wanted it. Yes, the color does run a tad dark but I used a little packet of clarifying shampoo and WOW.. I love it. Goes great with my pale and freckled skin. My hair does pull out a lot of red, looks a lot like Cintia Dicker's hair at a light strawberry blonde. My only concern is the smell, It was very flowery and strong..and now I hate that my hair smells like it! Its like a very cheap flower candle... But besides that I will definitely recommend this to a friend.

I am not really as happy as I thought I would be with this color. It's gentle; it deposits well; I had a nice enough time applying it, but it's not without its faults. What I've written is not advice, as I'm not a cosmetologist. It's just my experience with this product.

My first problem with this color is that the floral fragrance is pretty darned strong. I guess it's to cover the peroxide, but I might actually prefer peroxide to this smell. I read complaints about it in previous reviews and when I started coloring my hair thought "Oh, this isn't that bad." After about 5 minutes, though, I got a headache (in a well-ventilated room with the fan going.) The smell still hasn't gone away after shampooing and conditioning my hair. Yuck.

I also have to complain about the colors. So they're a level darker than normal. That doesn't really bother me because I feel like you could choose the right level if you just took the swatches in the store seriously or looked at Wella's color chart online before making the trip to the beauty supply. My problem is that the darkest ash tone is a level 7. I have some golden tones in my hair from a previous color job, and the 3N is just a veil over the brassiness. You can see it shining through the dark brown, which is kind of awful. I just wish they had something ash-based in the brunette range so I could neutralize it. (Anyone have experience using the 7A for color correction on darker hair? I would love advice from an actual colorist!)

I don't think I will re-purchase Wella Color Charm. That said, I don't have anything against it. The smell honestly wouldn't be a deal-breaker if I loved the color. Having tried a range of box dyes, I have smelled worse. I just think that there's something better out there for me and my specific color issues.

I have used Wella for years. Once in a blue moon, I try another brand, but I ALWAYS come back.


I think the only important/unusual thing to really note about their demi-perms is that, like their permanent line, they turn out one level darker than they are labelled. That aside, they are very lasting & otherwise true-to-shade in my experience. continued >>

I remember trying this when I used to dye my hair blonde and wasn't a fan, but now since I have dyed my hair brunette, I LOVE this hair color! When buying this hair color you'll also need to buy the color charm developer also available at sally's (& if you don't already own a squeeze bottle to put the hair color in, get one at sally's; along with gloves :)


Then follow the directions and do a 2:1 ratio of developer:color. The first time I used this as a brunette (I was light brown then) I mixed two colors: 5N Light Natural Brown & 6W Dark Sand (as a previous reviewer rec'd) for 15-20 minutes (this is the usual amount of time I leave the dye on for). As everyone else has mentioned, your hair will come out 2 shades DARKER immediately after coloring (so my hair turned to a dark brown shade). I love how gentle this color is & how shiny it makes your hair look after.


I've used this brand 5 different times in the past 7 months (and I still get complimented how soft my hair is & how healthy it is by my stylist) and each time I mix different colors to get the right shade (and I'm still trying to figure out what it best for me).

-When I first used half 5N Light Natural Brown & half 6W Dark Sand, I found that it was just too dark for my taste & 6W gave my hair more red tones, which I wasn't into.
-The next time, I used 5N again & just a squirt of 6W (Liked this more, but still too dark right after).
-I then tried 7N Medium Natural Blonde because I liked the shade of the color sample (in sally's): right after I LOVED the color, but of course it faded within a week to a dark blonde/light brown shade.
- And lately I have been used half 5N Light Natural Brown & half 6N Dark Natural Brown. I think I'll be sticking to this, it's not too golden, not too red, not too dark; it looks natural & that's what I want.

***Edit: I now just use 5N Light Natural Brown & it's the perfect, natural looking brown continued >>

I purchased 7N "medium blonde" to blend my warm amber blonde hair with some highlights that had been growing out. The resulting color is a milk chocolate brown with an ashy green cast. I have washed 3x already to get the color to fade sooner. Surely any conditioning results are negated by the additional damage I will cause to strip this awful color. I don't understand how anyone can endorse a product whose color chart is at least 2 levels off. Color with caution.

This stuff is fantastic and i can't thank MUA reviewers enough for turning me on to it. I'd been using L'Oreal Superior Preference in Amber Shimmer for a couple of years and was happy with the initial results, but it lightened very quickly and my roots were very apparent.

I bought a tube of Wella Color Charm Demi in 7WG/Med Sandy Gold, small bottle of developer and a squeeze bottle and got started. Mixing was easy, the smell is much more pleasant and there is no stinging. Also rinses easily and left no color on my hair towels.

Had no idea that the L'Oreal developer was so much stronger and would leave my hair in much worse shape than the Wella. Even though the Wella is a demi-perm the color lasts much longer and regrowth is much less noticeable. I did go a shade lighter than my original choice because many reviews mentioned that colors tended to take quite dark. It's very cheap, too. A total winner!

I've been buying Wella Color Charm demi permanent creme in Sandy Gold to add some warmth to my brown hair and make my grey look like highlights. I use it together 1:2 with Ion Sensitive Scalp volume 10 and it works very well. It adds a lot of shine without damaging the hair and it has good staying power. This one's a keeper.

Based on the reviews I tried Color-Charm demi.

My goal was to blend out the gray around my face and try to match the lighter root area to my darker more color saturated ends.

I had about 2 to 3" of root hair that was not colored; the rest of my hair is varying stages of old permanent and semi-perm color.

My hair is long, about 16" from root.

I used 8N, Light Natural Blonde. I had also picked up 8A Light Ash Blonde. I intended to mix the two, but after doing a strand test, I could see 8N would be fine.

Strand Test: snipped off 3" off length, timed 20 minutes. Very slightly darker, on porous hair.

Washed hair, towel dried

Color: 1/2 tube application with bowl & brush**. Saturated scalp and hair to ears. Concentrated on gray at temples and hairline in front. Processed 20 min, covered with cap, no heat. Pulled remaining color through to ends last 5-7 minutes.

Rinsed and conditioned, just your basic conditioner for 5 min. Rinsed and air-dried.

Right after the color process, my hair felt a bit "coated" and plastic-y, but NOTHING like boxed color and that wad of steel wool feeling.

Washed 48 hours after process, slight "coated" feeling; 3rd wash back to normal.

The Color Result: Overall, not as dark as expected.

The gray coverage is rather wimpy, but that also could be due to my color choice, it being so light. I imagine with a richer color selection, the gray could be nice highlights.

Root to tip, the color match was better than what I had before coloring. I believe I went a bit too light, but I also was afraid of the color grabbing too much at the ends, so I processed accordingly.

The Color Charm developer is nice, the scent is OK. I did get a bit of the scalp "crawlies" but that happens with all haircolor I have had except for foils where they don't color right on the scalp.

The peroxide is mild enough where I don't have that floofy, dry feeling to my hair. AND No Annoying RED!!
Seemed I had flyaways right after and I was a bit nervous at first - but the day I colored and next two days we had rainy, hot, humid, damp and muggy weather on an island that is coolish muggy and damp all the time anyway. Once the dry weather was back, my hair looked great.

Huge Plus: Shine! Nice, real shine in my hair, like I had not used any chemicals at all.

Next time I will try the next shade down, a level 7. Just to get better grey coverage? Also will get the Pore Equalizer which I skipped this round...so we'll see. This works for now.

**Use a tint&toner bottle, not the bowl method. The Wella mixture is even drippier than the Ion semi-perm stuff - with the bottle you can easily measure the color and developer too, and you can still use a brush if you like.
continued >>

Well, I will start by telling you that I'm naturally a medium/dark neutral toned brunette. A couple of years ago a stylist over-processed my hair to make me blonde. I wish I had gone to a higher-end salon, because I know now, that the lightening results you achieve are like 90% based on the quality of the product. Point is, I ended up with fried hair that drove me nuts! I decided that although yes, blonde is sexy, healthy and shiny hair is sexier. Sooo about 7 months ago I decided to go back to brunette. I went to a new salon, where the stylist dumped a blend of warm and neutral brown demi-colors on my head. It looked great! Not such a fan of the red tones on my hair BUT I know that when trying to cover blonde, depositing red pigments is highly recommended. Besides, the red was really only visible when I was in the sun so it was fine. I knew that being demi colors, they would fade and I would need to return every 2 months or so. And BOY did they ever fade! Into a "dirty penny" copper/brown. Not flattering! So, every 2 months I'd need to go to the salon, pay $80, only to have my hair fade back to this nasty "dirty penny" color again. So I thought to heckkkkk with this, I'm done with this vicious, expensive cycle.

ENTER WELLA DEMI-HAIR COLOR:
I wanted to take my reddish/light brown hair back to my natural hair color : medium/dark brunette, in a neutral to cool tone.
I decided that I don't need to use any more red to cover up my blonde anymore, since my last stylist used a red-brown the last few times I went in. So I swung for the fences and went with 4N, aka Neutral medium brown. I wanted my hair to be, if anything, dark brown as opposed to medium. I got what I wanted. It came out very dark (no red) when it was first done, but as expected, it faded a fair bit by about the 3rd wash. Once it faded that bit, the color was just perfect. Wayyyy less red, slightly lighter than the darkest brown. Perfect. Can't wait to do it again so I can get ALL the red out. YAY.


Spent like $11 bucks at Sally Beauty supply. Beats the heck out of box dye.

Ps- ladies!! PLEASEEEE do not use box dye. EVER!! I feel like sharing with you the fact that I have NO self-hair dying skills.. When I dyed my hair with box-dye, it was horrible because you could tell I did my roots first, as they were a different color/fried (HOT ROOTS) compared to the rest of my hair.. with WELLA, there was absolutely no hot roots, like what happened with the box dye. And it totally should have happened again, since I SUCK at dying hair and left it on my roots for waaayy too long. Again. Yay for being able to choose a nice, gentle developer. Unlike box dyes where they all come with the strongest possible developer! And you don't typically even NEED a strong developer to deposit a darker color.. Ughh, they make it seem like box-dyes are for dummies, but really, if you mix your own colors and use a weaker developer, (almost) it's fool proof compared to box dye. Not to mention, if you ever want to lighten your hair after you've dyed it, box dye makes that 2193879864986129469642 times harder.

I will buy Wella Demi Colors again and again. No more salon visits for me to upkeep my color. And never ever ever again will I use box dye. Saving money, and saving the health of my hair baby!!!