My hair is light brown/dark blonde with 20 - 30% grey and completely unprocessed. Went to the local Vidal Sassoon Academy for a haircut and decided to try a demi color. The stylist applied a level 7 shade of Wella Color Charm Demi-Permanent Hair Color and I love it. My hair is darker richer shade overall and the grey looks like blond highlights and very shiny. I use WEN cleansing conditioner and I plan to do a WEN re-moist treatment this weekend to repair any damage but my hair feels silky smooth and soft to the touch. If there is any damage I cannot tell it. Several of my friends use Clairol Natural Instincts and highly recommend it. While their hair looks good the color does not look completely natural - my new hair color looks completely natural and way better than the genuinely natural hair color I walked in with. While I do not intend to attempt coloring my hair at home , I will be returning to the Sassoon Academy salon for upkeep and asking for the same color.
I love this line for natural colors and have used it for about 14 years (I'm 33 now and have experimented with every color under the sun since age 19). I've probably done every color in this line, except level 1 and whatever red they have. I've just darkened my overly highlighted hair back to it's natural level 7/6 brown using a neutral protein filler, a whole tube of 8N and maybe a quarter-sized bit of 7A for an Olivia Palermo-ish color. As usual, am thrilled with the results.
I would not say this is a foolproof product...no hair dye is, IME/IMO, hair dye takes some knowledge. As far as hair dye goes, this is super easy, and I'd even recommend it for novices. While I wouldn't classify Color Charm demi as "nourishing" it's not drying either. It's just a good, solid, basic dye.
A couple pointers from my own, non-professional experience:
-Go at least a shade lighter than what you want your end result to be...maybe two shades lighter depending on how nervous or new you might be to this line and/or at home dying. Remember, you can always easily dye darker, however, lightening takes a lot of time, work, can be hard on your hair, and may be pricey.
-The color will start off dark and lighten up to it's final color after a few washes. It will not wash out completely. Expect it to lighten up about a half to a full shade.
-Level 3 is a good one for those who want a "natural black" look, or for those that level 1 might be too harsh.
-Level 10NA was great as a toner for me during an overall bleaching mistake....
-The wonderful shine wears off after a few washes, which ime, is a little faster than other hair colors, but given this is a demi, I'm not heart broken.
-Those sensitive to scent may be put off by the weird fragrance. The fragrance will stay with you for a few washes and any time your hair gets wet (sweat from working out, rain etc) you'll smell it more.
I love, love, LOVE dying my hair raven black. Now, there's nothing I hate more than a half-baked dark black that fades within the week.
Wella absolutely delivers on this with their shade 1. Now keep in mind this is a shade I've been using since high school. I go through weird phases where I want my hair to lighten up again, and then boom back to black. Once in a while i've strayed....tried options such as drugstore (Garnier...smh), and other beauty supply options. But they never to live up to the darkest black in wella's demi collection.
It's cheap, easy to use, and the best part is that after I use this my hair actually feels reenergized and so nice and shiny :D I love it and definitely recommend to those looking for a rich and long lasting black! If there was one thing I would change though is I wish that Wella offered a more blue based black. But i will forever keep repurchasing!
I love this stuff! I was using Clairol's semi-permanent hair color, but it did not last long enough, so I starting washing my hair every two or three days to make it last at least a week or maybe two if I didn't mind some roots. But, I like washing my hair every day. I have very dry and easily damaged curly hair. I tried this and so far, after 3 months of coloring every two weeks, I really love it. However, if it were not for the reviews on here I would not be as happy.
1) I buy Light Brown to get Dark Brown Results, as others have suggested I buy a color two shades lighter than I want.
2) I use more or less equal parts toner and color, as is suggested in some of the reviews. I use the toner Wella recommends for their demi-permanent color.
3) I apply the color to dry hair. The directions say to color wet/damp hair, but when I do that I find it is too easy for me to miss spots. I color my roots every two weeks, sometimes I apply mixture to the ends for the last 5 minutes if my hair is bleaching out from the sun or something. I use a hair color brush to apply the color.
4) I have tried leaving it on 30 minutes and up to 2 hours. As far as I can tell, the color lasts just as long and does just as good of a job in 30 minutes. I do not think more time is necessary.
5) I also shampoo my hair immediately after I rinse out the hair color. That was suggested by a reviewer on this site, but maybe for a different hair coloring product. She said it removes lingering chemicals from your hair and scalp. I do that and I am really happy with the results.
Since I color every two weeks (my hair grows fast and roots show up quickly) and use a sulphate free shampoo, now I use sulphate free Hairtrition, it is pretty much permanent color. A hair dresser told me that demi-permanent hair color will still build on your hair and eventually become permanent with successive colorings.
My hair feels better than ever, but I also changed to using aloe vera gel mixed with coconut oil as a homemade leave-in conditioner, so that may be part of the reason my hair is looking better.
After reading the reviews I was excited to go out and purchase this product to help me get back to my natural hair color gradually.
I have naturally medium brunette straight hair, it has a lot of cool tones and blondes during the summer. That being said I purchased the medium ash blonde because I knew it was going to come out MUCH darker than the color swatch.
I had also overly highlighted my hair, stripping the color from it. My hair had almost no red tones in it to begin. So I started with a protein filler first then proceeded with more of a 1:1.5 ratio. Left it on for a little longer than 20 minutes. The shade of brunette came out great, just dark enough but then all the sudden, red tones?! My hair pulls red tones very easily that's why I always go with an ASH or COOL.
Did I do something wrong?
The color came out how it was suppose to. But the smell of the dye was really strong and is still in my hair days later. When I
Was lathering this off, I lost a lot of my hair and felt like a box colored dye. I've used the other permanent ones and it didn't give me that dry affect. It is very drying to your hair even tho it is a Demi. Disappointed....
I'm not sure whats up with this stuff. But I did the 1:2 ratio for mixing color, used a level that should have grabbed a bit darker than my natural hair color and then faded as every other hair color I've ever tried has (with the exception of L'oreal Casting which started out light golden brown and stayed light golden brown till it washed out. I miss that brand.) This color did nothing. NOTHING. No change. The color in the bottle changed, but didn't color my hair one bit and even the color I got on my forehead didn't stain my skin even the tiniest amount. This was my second attempt using this stuff, thinking I got a bad batch of developer the first time when this happened. So I re-bought everything and went even darker with my color choice. What a waste of money. Zero color change on both tries. And my scalp hates this stuff too...I never get the scalp crawlies after I color. This one was a good two days of that. Won't attempt a third try. I have never had a hair color NOT color my hair, even a little. It was like I did nothing at all to it. Now my hair feels pretty awful and I don't even have colored hair to show for it. So frustrating and what a disappointment. I was looking forward to trying this so much due to the good reviews!
Wow. Really good hair color. Definitely never going back to the salon or box color. Made my hair so soft while coloring i was able to comb through it with color in my hair. NEVER done that before! Rich color, covers gray REALLY well, brings out highlights in my hair. NO smell. When i rinsed it out, baarely any color ran. Made my hair SO shiny! Wow! Definitely go 2 shades lighter than what you want becuase it does run very dark! Worth Every penny! Will update to see if it fades and how it holds up for the month. LOVE it!
UPDATE 5/6/2013 - The colors are just way too blah and monochramatic. No shine to it after about 3 days...and it DOES dry the crap out of my hair.... Back to Garnier Nutrisse box color I go.
I was pleasantly surprised with this product! I was very hesitant reading all of the reviews, as most people claimed that this product left their hair dry, and the color was not true to the swatch. I have light blonde hair with honey tones and very light blonde face framing highlights, with dark lowlights underneath. I decided to go with the light ash blonde color, 8A, mixed with 7G Medium Golden Blonde 1:1 because I wanted more strawberry blonde in my hair and the picture showed that it had very golden strawberry tones to it, regardless of it "ash" name. With the array of colors I had, I was VERY concerned with how the color would come out on my many different levels of hair. My hair turned out gorgeous!! Its literally just as I had wanted it. Yes, the color does run a tad dark but I used a little packet of clarifying shampoo and WOW.. I love it. Goes great with my pale and freckled skin. My hair does pull out a lot of red, looks a lot like Cintia Dicker's hair at a light strawberry blonde. My only concern is the smell, It was very flowery and strong..and now I hate that my hair smells like it! Its like a very cheap flower candle... But besides that I will definitely recommend this to a friend.
I am not really as happy as I thought I would be with this color. It's gentle; it deposits well; I had a nice enough time applying it, but it's not without its faults. What I've written is not advice, as I'm not a cosmetologist. It's just my experience with this product.
My first problem with this color is that the floral fragrance is pretty darned strong. I guess it's to cover the peroxide, but I might actually prefer peroxide to this smell. I read complaints about it in previous reviews and when I started coloring my hair thought "Oh, this isn't that bad." After about 5 minutes, though, I got a headache (in a well-ventilated room with the fan going.) The smell still hasn't gone away after shampooing and conditioning my hair. Yuck.
I also have to complain about the colors. So they're a level darker than normal. That doesn't really bother me because I feel like you could choose the right level if you just took the swatches in the store seriously or looked at Wella's color chart online before making the trip to the beauty supply. My problem is that the darkest ash tone is a level 7. I have some golden tones in my hair from a previous color job, and the 3N is just a veil over the brassiness. You can see it shining through the dark brown, which is kind of awful. I just wish they had something ash-based in the brunette range so I could neutralize it. (Anyone have experience using the 7A for color correction on darker hair? I would love advice from an actual colorist!)
I don't think I will re-purchase Wella Color Charm. That said, I don't have anything against it. The smell honestly wouldn't be a deal-breaker if I loved the color. Having tried a range of box dyes, I have smelled worse. I just think that there's something better out there for me and my specific color issues.