I wear primarily pink lipstick and Almay's Juicy is a good one. It is really bright and vivid and lasts all day. I like more shine so I swipe a clear gloss over it.

This is really good lipstick, it has such a wide range of beautiful colors. I own it in Juicy which is a pretty pretty bright pink. This stuff lasts forever, I've had the same tube for a really long time. For some reason though, when they remade Almay a while ago, this was discontinued. Good thing I still have an extra tube left.

One Coat? No way. But it has a nice creamy consistency and I finally found THE COLOR (cocoberry) I love and of course the line is discontinued. I'd really like to find some of the remainders...no luck so far.

These are creamier than typical Almay lipsticks and due to this the lasting power isn't too great but if you apply more than a coat, it lasts about as long as any lipstick (which for me is only a few hours). I'll probably end up using a tube pretty quickly due to this and if I find them again on clearance I'd pick up a few more since I got all of mines for a dollar. These remind me more of glossy lipsticks rather than standard lipsticks. Generally glossy lipsticks no matter what band I've tried do not stay on long but they tend to be drying. I don't have that problem with these that I'd try out others in a snatch.

I have 3 nude shades (Sand, Delight, Natural). All are very natural differentiating in hues but none of them have that dreaded grey base colour which is great. I also have one berry shade (Wildberry) which leaves a nice stain too.

I love the packaging, it's a nice sleek metal tube.

I like this lipstick because it is so smooth and the colors are great - I have it in rosewood and mauve. But yeah it doesn't last too long.

Beautifully pigmented but no staying power. I have this in several colours, bought online cheaply. I am now running around trying to match the two colours I love, Toast and Bare, to other brands that have more staying power. Wish me luck.

Got this in Venus. Such a lovely, soft mauvey-pink w/ just a hint of lustre. When applied very lightly it is definitely MLBB. Very creamy, smooth application yet only marginal staying power. I'm not sure if this color has been discontinued as I can't find it anymore. Glad I stocked up and bought two extras as I use several times a week.

i got this in mauve pink. it goes perfect with my complection. i truly do adore the color. i reccomend it to any girls that are darker caramel , golden brown tone.

I have this in the color Pink Copper which is a pretty pink color.This lipstick is very moisturizing and has a nice shine to it.My only complaint is the cap has a tendency to fall off but I may have a faulty tube!

Shell is the best color in my opinion. I get compliments when I wear it. Though lipsticks will vary in appearance from person to person, this is a nice brownish but not overly dark shade. I have to reapply more than I would like, but I have found lasting lipsticks tend to be dry.

Hmmm...I bought this in Wildberry at Wal Mart for around $6. I really like it (I guess I'm in the minority here). I spent about an hour testing about 100 different lippies on my hand and this is the one I bought. IT does look a little fuschia on me, but I kinda like it, as it suits my coloring. Other reviewers say that it's discontinued, so thats sad, but Wet 'N Wild makes a dead ringer for $1, so I'll probably buy that one next time.

Have this in Venus. Beautiful color, nice and creamy but, wears off very quickly. Not worth it, IMO.

this is a coler i could not take sides with i have this coler in venus its a pinky coler even though i love the coler and wheightless feel it just didnt last but i would defently buy this again

I have Cocoa and it's a perfect color for me. My only complaint is that is doesn't last long and needs reapplied often.

I own One Coat Lip Cream in Berries and I love it!! It's a pretty, delicate, moisturizing color and I love the packaging. I can get this for a cheap price. I will definitely repurchase, it looks great on my lips, especially when mixed with Molton Brown Wonder Lips in Euphoric.

I can layer this copiously over lipliner to give it more intensity and lasting power--but I wish I didn't need to. The coverage of this lipstick is a little thin. Nice colors, thoughy.

I have this in Sequin, the perfect plummy-rose w/subtle shimmer, and Venus, lightly shimmered lilac. I bought the Sequin originally after reading in Allure years ago that Kevyn Aucoin used it on Winona Ryder-it was one of his drugstore favorites. It was a great match for my LLL complexion too-hazel eyes, brown hair-the texture is nice and the staying power is better than most department store brands. I didn't know this was going to be discontinued-will have to run out and see if I can find another tube for backup!

Being that im a brunette, "shell" one coat lipstick by almay does a wonderful job with The lipcolor and the creamy and smoothness when you apply,However im dissapointed that it fades after 5 minutes,and needs to be reaplied over and over again I will use this bottle up but dont think I will buy this again,Its to bad because I really like this color and it looks great for the smooth look during the day.

Great, moist but long-lasting lipstick in a wide range of colors, including one og my favorite reds "Apple". I also have "raspberry", "sugar", "berry" and "sequin". Frosts have great texture, creams are creamy. They coat well. Of course they are discontinued so I'll have to stock up.

This is my favorite drug store lipstick. Goes on like a dream, moisturizes my lips, and has surprisingly good staying power. I use Fresh Plum, Coffee Bean and Rum Raisin -- all great colors. I tried Glaze, a dark pink/fuschia color, but it's too much of a contrast with my pale complexion.