I am definitely on the fence about this shadow. The shade is gorgeous (as indicated, it's a sophisticated warm dark brown), the packaging is of high quality, the matte texture is perfect for everyday wear, and the color pairs wonderfully with BB's Toast, for example. My compliments stop with the formula, however. I can see using this as an eyeliner, but as a crease shade I found it horrible (and I mean *horrible*) to blend...lots of tugging...but then again, that might be due to the fact that I layered it over Too Faced Shadow Insurance, which tends to make any shadow a bit less easy to blend. I am pretty disappointed, as the color and matte finish are just what I was looking for - but I will try again without a primer and report back if I see a significant difference.
ETA: I tried this without a primer, and did notice that it blends much more easily (it's still not the best for blending, however). However, for someone with oily eyelids like myself, wearing this without a primer is simply not an option. It's really a shame, since the color is absolutely beautiful.

I bought this b/c it has great reviews as a shadow liner. But I can't see anything good about it other than the color, but this color is quite common (mac's brown down and estee lauder's chocolate are a few). It's a deep brown with reddish undertones, the color I love. Sadly, two hours after I lined my eyelids, it left my eyelid and went underneath my eyes. There's nothing I hate more than smudges that make me look exhausted. Punchline: it's EXPENSIVE! I know I get a lot of product but... it's more wasted product and money when it doesn't work for me. :/

I've been using this shadow as eyeliner. I take my little Sephora angled eyeliner brush, wet it, dip it in the shadow pot, and line my eyes. I get a nearly perfect, precise, thin line. I think because I wet it first, it comes out a lot darker and cooler on my skin. I can tell there is a lot of red in the shadow when it is dry, but it doesn't come out that way wet (good for me, because my skin pulls a lot of red). Has great staying power. I prefer to use shadow as a liner above all else. Gives such a precise line, and fills in my lash line, so I don't see any gaps.

This is a beautiful dark, but warm shade of brown. I just recently got into BB & I must say...I'm hooked. I've got a MAC pro card & can't hardly pass up MAC items, but if I had unlimited funds, I think I might have to stray much more often than I have. I haven't tried an eyeshadow that I didn't love. Amazing texture, great pigmentation, & lasts almost as long as my beloved MAC shadows, but is even more blendable. Geez...yet another makeup addiction. My poor husband! :-O continued >>

Love this shade. Warmer and softer than Espresso for the paler days. Cannot find this quality and depth of color in other lines, usu the browns are too pale too show up against my skin and they make me look dirty. This name is perfect for the shade, a rich warm brown. Little will last you a long time, would certainly repurchase.

I don't like buying expensive department store make up but this is an exception. God bless Bobbi Brown for making the most luscious eye shadow around. I have tried every drugstore eye shadow and they're horrible, with streaky, choppy application, flaking, etc. Not so with this product. Smooth, rich application with good staying power.

I have brown eyes and medium/dark brown hair. I prefer Rich Brown to Espresso because it's a warmer tone, while Espresso is almost black. I use it just to line my upper lid with an angled brush and it makes my eyes look twice as big.

The pot lasts a long time, so it's worth the money. Just makes sure to turn it upside down on a tissue and tap out the loose powder when you're done. This isn't as loose as Chanel, which crumbles like crazy, but you don't want brown powder on your bathroom counter.

Rich brown is a deep warm brown, much warmer than Espresso or Mink and even warmer than Chocolate. It's beautiful and "rich," just like the title says. I like it as a crease liner, but it can be used on the lids, too. The usual Bobbi Brown quality is present. Very nice product.

Smooth texture and long-lasting. I use this to line my eyes using Japonesque brow brush. I get precise lines and the look is very natural yet enhanced the definition. Love it!

Like the name says, this is a rich brown matte e/s in the pan - but on me, too much red tones. Maybe better for gals with paler complexions than mine (AAB/NC25). I prefer BB's Chocolate shimmer wash for a versatile rich brown e/s and liner. Love the clear screw-top lid packaging. Three lippies (average) - the usual BB quality is fine but the color wasn't for me. YMMV.

OMG! I love this stuff! I just got it today because there's this store with 20% off on Anna Sui, Bobbi Brown, and I think La Prairie cosmetics as well. I wanted to get this a while ago when I had my Bobbi Brown "Master the Basics" makeover event because it looked so good. This eyeshadow is really rich and pigmented, so you don't use a lot. I just lightly pat my eyeshadow brush once and then i use it as a wash. this really brings out my brown eyes! It's really versatile cause u can also use it as a liner,crease shadow, brow powder, or for a super sultry smokey eye. All in all, a staple in my makeup bag! (I'm not sure if the one u guys are talking about is the same as mine cause mine says Shimmer Eye Shadow....)