W'nW scores again! These lipsticks are its entry into the "shiny" lipstick category, shared w/Maybelline's Wet Shine, L'oreal Shine Delice, et. al.. These are in a promo display and while there are only 3 colours (pinkish fuschia, peach and this one), I wouldn't mind this one sticking around. Luscious Shine is a medium berry-bronze. I haven't seen MAC's "O" in awhile, but IIRC, this is slightly darker and more brown than rose in comparision, at least in the tube. Compared to WS Drippin' Honey, Luscious has more brown, Honey more plum, but the depth of colour is the same. The texture, opacity, and shininess are like WS, but there's very little microglitter, so for those looking for a "glittery" look might want to look to Wet Shine Diamonds, or mix w/one of W'nW's glitter lipglosses. In spite of the limited colour choices, I have no problem experimenting w/different lipliners as a tradeoff for the $2 I paid.