Super lovely product, really helps keep the frizz down for me. It smells lovely, and you only need a little bit. I wash my hair every other day, and it does a fine job of keeping my hair looking nice and shiny on the nonwash days. :D

First off, I totally agree with the other reviewers about this containing harsh sulfates, that said the more I used this with the Super rich cond. the more I liked this. Ok, it's not "gentle" but I will tell you this as someone who suffers with dermatitis it's extremely hard to find shampoo's that do not irritate this condition and honestly it doesn't bother mine at all. I noticed also combining this with super rich cond. has made my hair healthier overall. Only huge downside is the price...super expensive, but you seriously only need a dab of this.

Firstly, I don't find this shampoo to be especially gentle. I prefer to use shampoos that are sulfate-free because I find that my my hair is shinier, stronger and less dry without them.

All that said, I really love this shampoo for washing away oil treatments. Once every few weeks, I put coconut oil in my hair and leave it for a day or two. Sometimes I'll even leave the oil in for up to four days. The sulfate-free shampoos I typically use wouldn't be able to get the oil out, but this shampoo does a great job. Compared to other shampoos I could use to remove oil, this shampoo is gentler. It gets all of the treatment out of my hair without undoing all the good things the oil did for my hair.

I do think this shampoo is expensive, but a bottle lasts me at least a year when I use it like this, so it's not so bad.

For a product to call itself "gentle" I would think it would not have ANY Sodium Laureth Sulfates OR Ammonium Lauryl Sufates and this shampoo has both! Sodium Laureth Sulfates I can deal with as it is not as damaging as the Ammonium. ALS causes your hair and scalp to be so stripped that it will cause dandruff in many people. Which then they will then try to combat with Selsun Blue or some prescription dandruff shampoo when really it was the Ammonium Laurel Sulfate that was causing the dandruff all along. I am highly skeptical of the people who reviewed this shampoo as "not stripping" their hair. I would imagine these people have very oily hair to begin with so it works for them. Definitely not a shampoo for dry damaged hair which it is wrongly marketed for. And for the price? I would expect them to not contain the same ingredients that are in your cheap bargain drug store brands like VO5 and Pantene. This lathers so well because it has both of these sulfates in it. So it is not "concentrated". It is just high in damaging sulfates. I really wish people would read the ingredients of their shampoos then research them on the net because in this technological time there is NO REASON for anyone to not know stuff. (and just believe whatever the label says or whatever they are told). One of my biggest pet peeves but I segued here, I think the best thing Bumble and Bumble are great at is their marketing as they have ingeniously marketed run of the mill, cheap ingredients passing them off as high end ingredients when that is just not the case.

I have been using this for the past 3 months. It has been very gentle to my color treated, curly hair. It is concentrated so a little can go along way.I would definitely recommend.

This is absolutely my FAVOURITE shampoo. I LOVE the smell, the way it lathers and the fact that it rinses well out of my hair. My hair rinses smooth, NOT tangled !

But why Bumble and Bumble, must you be so ridicioiusly over priced ? :(

Love the smell of this product and while it is gentle I find it a bit stripping for my hair. I recently moved from the wet part of our state (Washington) to the dry part and find I need a bit more moisturizing in my shampoo so I save this one for when I'm visiting the west, or as we say in the east, the wet side of the mountains. Still it is a solid B&B product. continued >>

I love this shampoo! It's smells great, it cleans my hair without stripping, and it's super concentrated. It's pricey, but its worth it and you don't need much. I recently tried Peter Thomas Roth's shampoo, and I think I may like it better than this, but I still love it. It's defintely one of my HG daily shampoos. Would recommend and would repurchase!

I like this shampoo very much, too bad it's so expensive. I don't mind the smell at all. It's very gentle and I only have to use a little bit. I switch my low end shampoos with this one once in a while and I think my hair is happy with that!

EDIT 03/28/12---I will absolutely NOT repurchase any B&B products until they choose to quit misleading their customers about animal testing and fully commit to a no animal testing policy.

This is probably the best shampoo I've used for my fine, thick hair. It cleans without weighing it down. I am thoroughly impressed with this line. My only teensie-tiny complaint is the scent. It is kinda banana-y and any artificial banana type scent literally makes me sick to my stomach. Other than that it lathers beautifully, rinses well, and is very gentle. I will continue to buy in spite of the smell. continued >>