61%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


4.0
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2 years ago

This has been my go-to mascara for a few years now. I like it because it's affordable and when it's still relatively new, it isn't clumpy and gives a lovely lengthening effect - would recommend if...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBlue



3.0
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4 years ago

I bought this today in the purple colour and I am not impressed. I’m pretty sure the one I bought is brand new and not tampered but when I took out the mascara brush the consistency was looking dry...

About reviewer (74 reviews)

Age44-55

SkinCombination, Medium Brown, Warm

HairBlack, Kinky, Medium

EyesBrown


4.0
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4 years ago

This was pretty good for a drugstore mascara. It says it's for volumizing and lengthening. I would agree with the lengthening part. It really is good if you are looking for definition...

About reviewer (1353 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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5 years ago

Lengthens, thickens and darkens my light colored lashes nicely. I like the fat brush and the build-able consistency, very little clumping if the brush is wiped against the side of the tube. I find...

About reviewer (1 reviews)

Age56 & Over

SkinSensitive, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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5 years ago

I was really sure it would be worth the hype after one of my longtime favorite youtubers recommended it. And it’s not bad but... it’s not great either. I have it in the shade Brown. It is a bit dry...

About reviewer (24 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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5 years ago

WOW where has this been all my life?? I've tried basically every low end and high end mascara and this by far is my current favorite. I'm shocked how unknown this little gem is. So i have long...

About reviewer (96 reviews)

Age25-29

SkinOther, Fair

HairBlond

EyesBrown


2.0
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5 years ago

Doesn’t work very well for asian lashes. I prefer L’Oréal voluminous mascara.

About reviewer (69 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBlack, Straight, Fine

EyesBrown


4.0
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5 years ago

I hadn't heard any hype about this product, but if I had, it might indeed have been worth it. It's pretty darn good! It definitely volumized very satisfyingly, although it's possible to go too far...

About reviewer (265 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Other, Other

EyesBlue


4.0
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5 years ago

I really like this mascara! I have decent lashes but they are pretty straight and I usually use waterproof mascara to hold a curl. I really wanted to give my lashes a break from the stiff...

About reviewer (25 reviews)

Age44-55

SkinCombination, Medium

HairBrunette

EyesBrown


3.0
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5 years ago

Some volume, some length, clumpy, doesn't hold a curl at all. Makes lashes feel crispy and look very "spidery", and not well groomed. Difficult to remove. A pretty average mascara.

About reviewer (1685 reviews)

Age44-55

SkinSensitive, Fair, Warm

HairBlond, Wavy, Fine

EyesBlue


2.0
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5 years ago

Not the greatest drugstore mascara. This formula easily smuges off and wants to clump. The mascara wand is large and applies the product nicely to lashes. I do get a little volume and some length...

About reviewer (3576 reviews)

Age44-55

SkinCombination, Fair, Cool

HairOther, Straight, Fine

EyesOther


3.0
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from

6 years ago

Not the greatest I ever wore but pretty good.Not lumpy, adds some length and volume. Lasts a decent length of time.

About reviewer (81 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBrown

EyesBlue


3.0
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from

6 years ago

UPDATE 9/17/18: I think I've used this enough to realize how it truly performs: smudging. A lot of mascaras smudge on me & this was one of them too. It's even more irritating that it smudged when I...

About reviewer (234 reviews)

Age25-29

SkinCombination, Tan, Neutral

HairBrown, Straight, Medium

EyesBrown


5.0
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6 years ago

This is quickly becoming one of my favorite mascaras. It lengthens, isn't clumpy, volumizes and seems to curl a bit.

About reviewer (111 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBrown, Curly, Medium

EyesBlue


5.0
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6 years ago

This is a true 5 star mascara - everything about it is great : it gives volume, length, separation, does not clump, stays in place, price is very very reasonable (especially when compared to many...

About reviewer (351 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel


5.0
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6 years ago

So surprised how much I like this mascara. Was talked into getting it at Beauty Brands after I asked for a good summer mascara. I thought they were going to pick anything in the 20-30$ range but...

About reviewer (1680 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


5.0
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6 years ago

It's hard for a mascara to wow me, but this one did! I REALLY struggle to hold a curl in my lashes and keep them lifted. This manages to do it and I don't even curl my lashes with this! It adds...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


4.0
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6 years ago

Good, but not really "wow" for me. I'll still be buying it again as it's cheap and does the job. It separates your lashes out as well as curling and lengthening, which gives a lovely natural look....

About reviewer (3 reviews)

Age25-29

SkinOily, Fair, Cool

HairOther, Straight, Fine

EyesBlue


2.0
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6 years ago

Looked okay at first, but crumbled off my lashes halfway through the day. It looked like I had black pepper all over my cheeks.

About reviewer (3 reviews)

Age

SkinOther, Other

HairOther

EyesOther


4.0
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from

6 years ago

Pros: Super Lengthening No clumps Glides on eyelashes Cons: Some smudging No volume added Hard to remove

About reviewer (14 reviews)

Age44-55

SkinOther, Other

HairOther

EyesOther