This is a pinky nude shade in a cream texture, not quite matte. It has a dryish feel rather like MAC lipsticks, and lasts reasonably well. Although the shade, a very natural lip tone, is great, I didn't care much for the slightly plasticy taste and odour of this lipstick, something I've noticed with other Fresh lipsticks too. This would be nice as an everyday color if you could put up with the taste, but I'm afraid I can't.