I bought this on the suggestion of my hair stylist. I must say, my hair was fuller and looked very healthy. But this stuff smelled horrible. Just not for me.
The pros of this product are its nice smell, nifty whipped texture (fun to play with!), and the fact that it does indeed give you a flexible, medium hold without frizzies - as advertised. The cons are the small size of the jar and the fact that it is far too easy to make your hair look gelled. It reminds me a lot of Aveda's anti-humectant gel, but the Alterna souffle is much easier to work through your hair, and you get slightly more for your money.