I LOVE THIS BLUSH. it's fantastic. I've been on the hunt for a colour like this ever since I watched Essiebuttons pinterest look tutorial where she uses a cool toned blush (NARS sin, which is my next buy). I would totally buy it again (have already bought it twice). It's great, despite the minor issues I have with packaging and lasting power.

PROS:
-unique colour (cool toned plum/berry)
-great winter shade
-flattering on most skin tones
-rare colour
-Brightens complexion and looks sophisticated
-sheer, so you can control how dramatic your look is, IMO a huge plus! especially if you're new to blush and/or darker colours.

CONS:
-doesn't last very long (5 hours?)
-flimsy packaging

I'm so conflicted about this blush - it is a beautiful shade that suits my coloring perfectly, but it just doesn't last at all on my skin. My hair is very dark brown (almost black), and I have dark brown eyes and pale skin (NW20). This color is beautiful, especially in the fall and winter months. It's a dusty plum shade, and although it's a Sheertone, you can definitely build the color. However beautiful, this blush lasts only about 3 hours on my oily cheeks before it completely disappears. If this blush were more long-wearing, I'd probably wear it almost every day in the fall and winter months. But because it doesn't last, I hardly find myself reaching for it.

Even though I love the color itself, I probably wouldn't purchase it again simply because it doesn't stay on my skin.

. This is my first MAC blush and I, over all, really like it. It is a very pigmented power blush in a blue based purple. The blush can be used very sheer when applied with a light hand and fan brush. It is also easy to build up the color with this product. I personally do not think the price is a lot for this quality of blush and I plan to replace when I run out.

Very pretty plum color, that actually goes on my NW20 cheeks (with some natural pink to them) a bit reddish/brown plum. And perhaps that is where things first went wrong (reddish browns look awful on me). Sometimes the blush would really, really work. But mostly, it would feel like it was too much, too heavy...and this is a Sheertone! That was a weird thing. Which leads me to the second issue with this, it just does not apply smoothly. Of all the Sheertones I have used, this one seem to get stuck on my skin where the brush hit...and was kind of hard to blend out...it went on blotchy. So back it goes. It just wasn't cutting it.

color: in the pan, BOP appears to be a purply, "bruised" pinkish color. to be honest, i thought my local MAC artist was nuts when she asked me to try it with plumful lustre lipstick. on the cheek, when i get it right, it is an infintely flattering ruddy "snow bunny" reddish-pink shade, like your cheeks are naturally reddish from the cold.


pros: standard MAC packaging, can see the shade inside, available as a compact or as pans to fit pro palettes. silky, good quality powder.


cons: can result in a mottled application/uneven color if wrong brush is used, or you're accidentally heavy handed; can make you look feverish or sick if you use too much.


neither con nor a pro: matte/non-sparkly finish; on the cooler end of the spectrum.


comments after using the blush for a couple months: i'm a neutral toned fair-to-medium asian gal, more cool in the winter (NW20-ish), with black hair and dark brown eyes. i reach for this more when the weather is cold, or to wear with cooler makeup shades. i like the look this blush gives me when i get it right; however i have found it is a bit hard to get the application even - if i'm rushed in the morning, sometimes it can look mottled/patchy (for this i docked 1 lippie). the best, most foolproof method i have found is to apply it in layers, using a big stippling brush (e.g. MAC 187). i would not buy it again because i have discovered other cooler-toned blushes that work better on my complexion (NARS mata hari, MAC coygirl & pink swoon, chanel rose ecrin) - overall, it's a surprisingly wearable shade of purple on the cheeks, natural and pretty, but you may need to blend a bit more than with other sheertones. I do find in some lighting however, it makes me look a bit feverish or tired, however this might just be due to my coloring and as such i believe everyone should try it before they buy it, preferably in many different types of lighting.
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Believe all the good reviews, this blush has beautiful, natural pigmentation. The staying power is not excellent, but not bad either. I've purchased two blushes for the winter; Breath of Plum and Coygirl. I am an NC 20 and both blushes look nice on my skin tone, but Breath of Plum looks the more natural. When I flush, my cheeks has really this color, so I am very happy with it. I usually apply it with the Elf Powder Brush (the flat top one), it fits perfectly into the round box of MAC blushes and applies them beautifully.

To me, Breath of Plum looks, well, plum with a hint of brown and pink (it reminds me of burgundy wine but lighter, if that makes sense), it is such a beautiful color, has a medium depth to it, definitely not muddy! Because of the added brown, it has warmer undertones vs. Coygirl (a light frosty lavender-pink). Both are gorgeous for the winter though!

perfect plum colour. could easily overdo it so you have to use a light hand, but when you get it right it's perfect!

Breath of Plum is gorgeous ! this is my first plum looking blush .It has a lovely flushed mauve-pink color in the wonderfully light and pigmented Sheertone finish. I am NW40-43 an it looks beautiful very natural-looking. Breath of Plum is a great choice.i absolutely Love it!!! its a must have if you have my skin tone :)

This is my own personal favourite blush I've ever purchased. I have pale skin naturally, however I am partial to fake tan, and I'm impressed by how well this suits my skin when it's pale and when it is tan. The colour is a rich plum, with reddish tones through it. It looks very dark in the pan, however comes out on cheeks as a natural flush. It can be built up from barely there to a noticeable flush, and not much product is needed to achieve this. It is very pigmented, therefore this lasts me ages. Breath of plum is my go to daily blush, love it.

This is one of my go-to blush colors. I love MAC because of the quality and clean packaging, and love this color, because it's just the right color to add to my NC20 skin, to give me a pretty pinky/rosey flush ;)