I read reviews about creamy baby cleanser on PV and wanted to try it.But its being discontinued and Aveeno has launched a new product in its place.Pure moisture baby cleanser. This foaming cleanser adds moisture to the face. For 4$/200ml it is a very good cleanser. It did not dry out my skin. It was very gentle.It did not leave a film either. It took away all my makeup. I will defintiely repurchase it.