This is a lovely matte raisin color. No hint of shimmer or anything just a nice creamy deep vampy color perfect for cooler toned ladies. If you have read any of my other reviews, it's no secret I love my Jordana lipsticks. I have about 20 now. I love love them all for their creamy consistency and their yummy smell. Most of all I love that they are 1.49! You can get them on Jordana.com or Kmart I believe. Just lovely!