I really love this one! It is a MUTED hot pink. It's not so in your face as hot pink..really works well with my cooler toned lips. This one IS matte but still very creamy and soft. It's no secret I love my Jordana lipsticks. I own about 20 now (not including glosses) and I find them all to be top notch. The price is what amazes me...1.49?! I could see these being sold for much more and no one would complain. Anyway, these are lovely, soft and smell like yummy deliciousness. You can find them on Jordana.com or Kmart I believe.