Very classic, elegant, and chic deep red. I'd describe this as a Bordeaux, with some vague plum and brown undertones, but pretty neutral. Many reds pull pink on me, but not this one. Someone on the makeup board described this as an "organic" looking red, and she was right. It's a wearable, face-brightening shade, the kind of red you can wear with little other makeup and pull off without a lot of effort. The texture is smooth and applies easily, the finish is satin, it stays put and lasts for hours. Does not dry out my lips. Has been my HG red for over 2 years now, and that's saying a lot, because I can be fickle when it comes to red lipstick.
I got this shade by accident: the SA at Nordstrom misread the tiny print on the box and mistook it for the 408 I originally asked for. Best mistaken makeup purchase I ever made.