A smoky blue-based, dark plum/violet. Absolutely beautiful on my medium brown eyes, and a great alternative to black. Creamy application, cheap, unique color. And to answer the previous reviewer's question on its wearability for oily-eyed girls, take it from me, this stuff rocks. I wear this liner with no shadow, and it doesn't smudge, smear, crease, etc. unless you intentionally smudge it. Long lasting throughout the day--and pretty decent wear on the inner rims too. Every girl should have at least one of these pencils, in one shade or another. Fantastic for seductive, smoky eyes.