I just purchased this lippie about a week ago and had to come on here and mention how beautiful this color is. It goes on smooth, creamy, and even and is just a gorgeous pink/berry color. 590 Blushing Berry is an everyday color for me and I'm just in love with it. It stays on pretty well - having to reapply after lunchtime at work, but even the second application goes on smooth and flawless. Love this lippie! I also love color 755 Spiced cider and have been wearing this color for years and years. It's especially nice in fall when wearing more earth tones. It's a great neutral color with a nice burst of rusty red. Love L'Oreal Color Riche lippies. HG.