I love this blush! The shade I have is Peachy Beige. I apply it with a small foundation brush in a "figure 8' & blend with my fingers. It applies easily, blends well & lasts all day. I am not usually a fan of cream blushes but heard so much about these new blushes I had to try one. The consistency is light & it truly does disappear into my skin. You can apply it lightly or build up the color easily. I will be buying more shades of this blush. This color is for warm NC25-30 skin tones, in the orange range. Next one will be English Rose for me. The price is a little high @ $26 USD. So far it has performed well. I have used it every day since I bought it with my Sephora 15% VIB coupon. Yep, I definitely recommend it.