WRITE A REVIEW
51% would repurchase
Package Quality: 3.7
Filter by skin/hair/eye
Filter by age
on 3/15/2015 7:52:00 PM
More reviews by DarleneF
Skin: Normal, Fair-Medium, Not Sure
Hair: Brunette, Wavy, Fine
Since this is advertised as an anti-aging product, I will say up front I am about to turn 46. I have fair skin that is mostly "normal" with some occasional dryness. I have the beginnings of some fine lines around my eyes and on my forehead (which look awful with some foundations), and I have a bit of uneven skintone I always want my foundations to even out. I am LOVING this foundation. It's very quick to apply. I get a nice amount of coverage without it looking heavy or unnatural. And I get a nice finish that is neither dry nor greasy looking. I have the "light" shade and apply with the It Dual Foundation / Concealer brush. I sweep the brush accross my skin. I do not apply with a "buffing" motion. Less is more with this foundation. This is currently my everyday foundation. I've never tried to apply it with the little brush that comes in the compact. But, I don't think I'd like applying it that way. Also, it's important to moisturize first...but give your moisturizer time to absorb before applying the foundation. You don't want your skin to have a wet or greasy feel to it when you apply this foundation. I would guess that many of the people who've posted complaints about this have either applied too much product, are not using a good brush, or are applying it with oily / wet moisturizer on their skin.
2 out of 2 people found this review helpful.
on 2/10/2015 10:34:00 PM
More reviews by steff612
Hair: Brunette, Straight, Fine
I guess I'm in a minority here but I love this foundation. This covers nicely and gives me an even skin tone without feeling heavy. It is important to moisturize before. I am 45 and I feel this makes my skin look amazing!
on 2/3/2015 3:30:00 PM
More reviews by ryanhill
Skin: Sensitive, Fair, Not Sure
Hair: Blond, Other, Other
No no and no!!!!! I love IT cosmetics but not this one. WARNING IF YOU ARRE OVER 30 WITH AGING SKIN STAY AWAY. I am 54 and this shows every and I mean every line wrinkle pore and imperfection. It sits on top of skin like a crepy film no matter how hard you try to blend it. I am now using this under my nose only to cover some broken capillaries.
3 out of 3 people found this review helpful.
on 2/2/2015 12:11:00 PM
More reviews by nata779
Skin: Combination, Fair, Warm
Ulta SA talked me into buying this one vs an old version. It's plain bad - cackey, chalky, gets into every fine line it can find and makes my good skin look very ashy and very obviously "made-up". Not worth the money whatsoever.
1 out of 1 people found this review helpful.
on 11/30/2014 1:52:00 AM
More reviews by Sunnydelite62901
Skin: Combination, Olive, Warm
Hair: Brown, Straight, Other
This product is not bad, but I ended up returning it and I will tell you why, first the shade selection is very limited. I did not fit in tan or Medium because Tan has a pink undertone and I need a golden one and Medium was yellow based but to light. Its really heavy coverage powder foundation, which is okay but requires blending and some finishing spray so it wont get cakey if you have oily skin this is a very good option, I myself have combo skin. so if the shade selection matches you and your looking for a powder foundation this is a great selection.
on 11/18/2014 11:09:00 AM
More reviews by melanieRD
Skin: Acne-prone, Fair, Not Sure
Hair: Black, Other, Other
I have HORRIFYING skin. Horrible.
I use the it CC cream and then this foundation! I love it! Def not illuminating!
on 10/22/2014 6:25:00 PM
More reviews by bteaster5
Skin: Combination, Fair-Medium, Not Sure
Hair: Red, Other, Other
LOVE!!! My fave! Long lasting and excellent coverage. I don't find the "illumination" part to be too much. Some illuminating products just look like oily skin to me. This one in spot on! Love your products Jamie!! Keep 'me coming!
on 10/16/2014 7:46:00 PM
More reviews by sophrosyne
Skin: Other, Other, Not Sure
Hair: Other, Other, Other
Count me among the fans. I've been using various It Cosmetics products since I discovered the line at Ulta. The "stain" lip liners are fantastic, especially Blushing Nude and Spicy Nude, and the tightline lash primer equally amazing. The powder illuminizer is a personal mainstay, with a softer glow than my old standby NARS Albatross. Most of the products have some kind of "hook" that reels you in, something no other line offers. The new Anchor Blue lip gloss is a dupe of an old Prescriptives gloss I wore some 15 years ago, that made my teeth look really white. Happy to have something similar again. Anyway, I had yet to try any It Cosmetics foundations, but since I fit the company's target demographic (women with aging skin), I figured I'd take a risk with the Illumination Foundation. My skin is light olive and has always been oily, but with age it's become more balanced, so I use a variety of oils to "prime" it. I look my best with some shimmer or after breaking a sweat, so for years I've worn Bare Minerals classic powder foundation, the shimmery stuff, in Medium Beige or Golden Beige if I have a tan. I ordered this It Cosmetics foundation in Medium, and it happens to be a killer match for my skin, neither too pink nor too yellow. I wash my face, use Makeup Artists' Choice mandelic acid toner to smooth and tighten, and then spread a thin layer of argan oil all over. Using my Bare Minerals Ready Foundation brush (dense with a flat, angled plane for application), I apply the It Cosmetics foundation using a sweeping motion. The result is a soft-focus glow that doesn't look shiny. Coverage is medium. I apply a little bit of powder concealer on blemishes AFTER application. This foundation also doesn't make my skin feel prickly like Bare Minerals does. Very comfortable to wear. As I said, I imagine I'm right in the demographic It Cosmetics is targeting with this product (I'm 45), but for me at least, they NAILED it. I get no settling into wrinkles. I wonder if the oil "primer" helps the powder settle evenly. Obviously using an oil primer wouldn't be for everyone, but if you find that your skin benefits from an application of oil at night or before you put on makeup, give this foundation a try. It beats out my Bare Minerals, both classic and pressed, and my NARS powder foundations (including the all-day "luminous" which is not very luminous on me). I have a new HG foundation.
4 out of 5 people found this review helpful.
on 9/25/2014 10:25:00 PM
More reviews by mrsuhmazing
Skin: Acne-prone, Fair, Cool
Hair: Brunette, Wavy, Coarse
After hearing many ravings about this I decided to purchase this at Ulta. I purchased the brush that comes with it as well. I was sold on the fact that is a full coverage powder that isn't matte. I've got acne scarring and hyperpigmentation as well as a few blemishes now and then. I liked the brush but the foundation is awful. It was so glittery, it kinda looked like I was caking powder highlighter all over my face, I wanted glowing and dewy, not to look like a disco ball. It also settled into every line and pore in my face making them super pronounced. Also it is very definitely not full coverage, I'd say medium. I could still see a lot of scaring and dark spots showing through. I immediately returned it to Ulta.
on 8/27/2014 11:18:00 PM
More reviews by BeccahH
Skin: Combination, Fair, Not Sure
Well, I don't get it. I read through the ingredient list & it's exactly teh same as original Celebration??? Somehow this is more brightening. I prefer it to original & am now using my Original up so I can continue on with this improved version. I also use the ELF studio powder brush to apply it, I like that much better than teh brush that it comes with
3 out of 4 people found this review helpful.
Popular Powder Foundations
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)