Absolute rubbish. Failed utterly to do what it promised. Do not buy.
I have about 20 grey hairs total in my fine, silky, baby-thin hair. Should not be a problem to cover. My greys are neither plentiful nor thick and frizzy.
I bought shade 8A for my 6N hair, which is what I usually buy. I followed the directions and left the mixture on for forty minutes not twenty-five. Not only that, I made sure it was combed through thoroughly.
After colouring and drying, I inspected my hair under bright light. Were my greys covered? Were they hell!
The greys were still there. Not as many, but this product failed to completely cover my small handful of fine greys. God knows where I'll be in 6-8 weeks. I'm not expecting this product to last at all, given that it couldn't even cover my greys in the first place. Like L'Oreal, I expect I'll end up re-colouring in 4 weeks and exposing myself to ever more chemicals.
Other cons: Thin, dripping liquid, weird pre-treatment that extended the chore and resulted in uneven coverage, expensive for boxed home colour.
Pros: Nice colour, as shown on the box, and lack of smell. Did not pull any red, unlike most home colours.
P.S. One star for packaging. Who the hell cares about the packaging of home hair colour? It could come wrapped in fish and chip paper for all I care. One star for a useless, pointless question.
Always used semi perm colr so I was a bit nervous to try but love love the results. The color is exactly what the box shows and covered the grays nicely. I will wait to see how long the color hold up but would def use this product again.
I've been home coloring my medium/dark brown hair for years. I'm 47 and have maybe 20% gray, so I've used every single brand on the market and found some to be better than others. I purchased this product in "Medium Brown." I'm definitely pleased at the gray coverage and the color. It looks completely natural and was easy to use and smelled pleasant. To me it seems "Darker Medium Brown" -- which is my natural hair color -- than "Medium Brown." So keep that in mind. Also keep in mind that often what you get on the first day isn't what it will look like in a week! Sometimes having it darker for a few days is worth it to avoid the eventual wash out you sometimes get with lighter colors. I'll definitely buy this again!!
I used medium ash brown. The color is gorgeous. A lighter dark brown. It's blends perfectly with my med brown hair. The problem is the gray coverage. I only kept it on 25 mins as directed. It's been a week since I used it and the grays are still there. I noticed them the minute I washed out the color. I am not fully gray, but still I color every 5-6 weeks at home to cover my roots. I typically use L'oreal excellence cream. I tried this because other reviews were great! If u don't have resistant grays this may be fine. My hair feels great and the product is great, but for me, the grey coverage was not enough and I will not repurchase. It makes me sad because I did love the way it made my hair feel and I can't say enough about the pretty, bright, glossy color!!!
I bought this in 5 which is a medium brown. I always use a medium brown. For some reason, this color came out much darker than I expected. It was a very dark brown almost black. I was very disappointed. The only good thing that I liked about it was how it made my hair feel when the process was completed.
I got this hair dye on sale so I wasn't too bothered by the price. The colour came out fine, just what I had wanted BUT!... Here are a few things that you might wanna know before purchasing this one. 1. There's an extra step before you go forwards in dying your hair - some pre-treatment thing they make you slather on you hair, it just looks like hair gel... Don't know what it's good for, just a nuisance if you ask me. 2. The consistency after you've mixed the colour and activating creme is really watery, it's like your squirting creamy yellow water on your hair - I dyed my hair by myself and it was a total mess! If you have someone else dying your hair for you - that's great but if you're in a situation like me - just get another brand. 3. The smell is especially strong with this one, I had to step out of my washroom for a bit cause the fumes were getting to me and I've tried other hair dyes like feria or nutriesse - it's never happen to me until now. Overall I'm happy with my colour, just wouldn't buy it again.
I bought this haircolor in the medium blonde shade. The kit includes a pre-color treatment gel which really made my hair very soft and tangle-free. Overall, my goal was to lighten my medium brown roots to a light brown/dark blonde shade and to help blend some old highlights with the rest of my hair. I wasn't thrilled with the results. The color was not consistent on my roots. Overall, it lightened most of my roots to the light brown shade I desired, but some spots looked much darker. Also, it did a lousy job at blending my light blonde highlights. Now, I understand that perhaps I picked the wrong shade or maybe I should have left the color on my roots longer than recommended because they were quite dark. Since this haircolor kit did leave my hair looking insanely shiny and smooth I will try it again. I think it will be the perfect kit to go darker with and I can't wait to try out the brown shades.
I bought 5r after reading awesome reviews on this color line. I'm naturally a level 4 and my hair was colored a semi permanent 4r. My grays were peeking through so I decided permanent was the way to go. The last time I colored my hair was 3 months ago. I followed the directions to a t and it came out horrible absolutely horrible. The front part of my hair didn't pick up the color it made it much darker and it was very spotty and uneven. I really really wish I could rewind time and undo this color. I'm besides myself with how bad it looks. The pretreatment was weird it didn't help anything I think it made the color worse. My hair is barely shoulder length and it didnt cover all my hair. I have a dark band then light red to the ends. When I washed it out my hair felt good and my grays are covered but I will NEVER buy this line again. I don't recommend this line what so ever.
LOVE this!! I got shade 6G, light golden brown. I was disappointed that they don't have a dark blonde, but after one washing this one lightens up to that shade.
Pros: price; gorgeous shade; pre-treatment is easy, one step, and effective; conditioner works great; hair smells great and feels soft after coloring.
Cons: messier and drippier than other colors; wish the mixture made a little more. just because I want Age Defy doesn't mean I have thinning hair, and one box doesn't quite make it through my thick hair, even for root touch ups
That said, I will definitely be purchasing again, like every 3 weeks. I like the brunette I am right afterwards, and I like the dark blonde it fades into.
quick not to the reviewer who said the color tube didn't verify what the shade is: it's on the crimp of the tube, just the color and letter (mine is 6G). also, no color should have you finding dye on the towel after rinsing. i think you're not getting it all out in the rinse. double check behind your ears and inside your earlobe, in the folds. that's where it's usually hiding.
I have already colored twice with this and im very pleased. I bought 2 boxes and mixed light golden brown with light brown, which is what I do with every brand. I still get 2 applications as I use only 1 applicator and mix the 2nd batch for my next coloring. I find the light brown keeps the red under control while light golden still gives some nice dimension. Anyway, this does not smell at all. There is a serum you apply all over before coloring and while Im not sure it does anything special as far as anti-aging, it sure does make the color super easy to apply. I wondered why nobody thought of that sooner. The color was really beautiful and for me lasted at least 5 weeks which is a treat im not used to. My hair was soft and like the previous reviewer said, it rinses out really easily and completely. Again I think its something with that pretreatment gel. I try every new haircolor that comes out always looking for the newest and best. I impressed with this one, so I'll still try others but I bet this one will be my new regular. Oh, and it does mix up very light, mine looked like a pineapple smoothie in the bottle but the color was just as I expected it to be.