This is an incredible straightener and without a doubt, the best I've ever owned. These irons are sold at mall kiosk and the guys sell them with aggressive selling, but I was in the market for a flat iron and my cousins wife bought one and loved it, so I decided to try it. I went to the guys at the kiosk at the mall and told them if they could show me how to curl my hair with it and it stayed all day I would buy it. I sat down and had them curl my hair walked around the mall and about three hours later my hair was still super gorgeous and shiny. Not only does it hold curl all day if I wanna go straight it makes the driest hair smooth! It would have five stars but it has no on/off button and I need one for a $100+ item..