Cover Girl cream shadows have been a huge fail for me in the past. They haven't been pigmented, crease immediately, or just fade away within a few hours. So I was initially not going to pick up the new Bombshell Shine shadows, but swatches tempted me. These remind me a little of Laura Mercier Metallic Creme Eye Colour because the packaging and texture is similar. The LM is more metallic while these dry to a shimmer finish. A little goes a long way. I apply a sheer layer with my finger and let it dry, then I go back and dab on more color to build the intensity. I don't think these wear for 12 hours, but they wore well without creasing or fading. If you like a sheer cream shadow then these might work for you. I think they're perfect for a daytime look.