I love this oil. I have curly hair that is pretty coarse. This does a great job of moisturizing my hair in the dry cold winter. It is not heavy at all and does not weigh your hair down. Since I have curly hair, I appreciate that it is free of silicones, unlike most hair moisturizing serums. My husband uses this too. He usually hates to have any product in his hair. It smells lovely. It really only takes two drops. A little dab will do ya!
For reference, I have very fine, medium length highlighted blonde hair. My normal routine is Dry Remedy conditioner followed by Moroccan Oil Light (about a dime sized amount) from about mid shaft down on towel-dry hair. Without any oil my hair would be dry and in an Upper Midwest winter, very staticky. Naturally I was pretty excited to hear about the Aveda oil because I love most other Aveda products and the Moroccan Oil seemed to be weighing my fine hair down. I was skeptical, however of the size of the bottle for the price ($27) so I used a coupon to get a tiny tiny sample first. Literally used 2, maybe 3 drops in place of my Moroccan oil and expected a day of annoying static and frizzy ends. To my surprise, my hair seemed to dry faster than usual during blow dry and the end result was soft, non staticky hair that was moisturized but not weighed down at all. I think I'd try an additional drop tomorrow but so far loving the results!! Amazing smell as usual, not my fav from Aveda but still natural and clean smelling.
While the price of this tiny little bottle of oil is high, I think that due to the small amount needed for results and the variety of methods for use that this could be a re-purchase item. It also has that incredible smell of Aveda, which I personally love, that puts it ahead of other hair oils that I have used. For point of reference, I own and love Dermorganics oil, but I find the smell of their products so offputting, I can barely stand to use them (even though they perform great). This oil has that great natural/herb fragrance, but I will add, if you are NOT a big fan of the Aveda fragrance, you might want to give this a try anyway, because I noticed that the scent doesn't last - and I put it on twice in my prep process, once before I shampoo and once on damp hair before I blow-dry. My stylist suggested putting it my hair before I shampoo to help lock in moisture, prevent overdrying, and make my shampoo perform even better, and I think that it has succeeded in all. (I have very dry, damaged highlighted blonde hair). I put it on my damp hair before I blowdry & the result is hair that is very soft. I also believe that my hair dries faster somehow (could just be coincidence) and it looks great and feels great second-day. I do hate the dispenser tip on the glass bottle. The product barely comes out at all, so I have to shake & shake, and end up with drops of product all over my hands instead of where I want it. My stylist suggested using just 3 drops or so, but I find I use more and my hair isn't the slightest bit weighed down (and I have very thin hair). I don't put it near my roots and I have not tried it on dry hair; I don't think I have the natural volume or texture to handle that. Unlike my Dermorganics oil, this oil is more of a dry oil, wheras that product is more of a treatment, almost a serum. This product makes me tempted to try the Aveda newly reformulated Dry Remedy shampoo & conditioner; my stylist said that there is no protein in the formulas, and my hair hates protein.
Is this a styling product or a treatment? I think it is both...:-) So I never like oils on my very dry hair. Argan oil, etc, normally just sit on top of my frizzy, dry strands, make it look oily, that is it... BUT this Aveda product is very different! I really love it!!! I applied it actually on wet hair, first time I wasn`t that impressed but next time I applied a double amount, and my hair turned out great!!! Soft, looked healthy, not oily at all. I think it is also great on dry hair, like on a 2nd hair day to refresh your hair, if you don`t wash it every day. Smells nice, herbal. It is not cheap, but you only really need a very small amount, even when I doubled the amount on my wet hair, so it will last a while. (My other fav Aveda product is the little Be Curly Style-Prep for my curly hair, but the 2nd day it seemed a bit drying. Now, applying this oil and the curling products works great, no dry hair, not even on the next day, just soft, shiny curls.) Yay!!! I think the key really is to figure out how much your hair needs, I am guessing if you use too much it can make your hair oily and if you don`t apply enough it will be just `ok`, but once I put more on my hair (wet), it really made a difference. Love it. :-)))