I suspect this is a Cetaphil knockoff, but I have no idea as I've never used that brand. This stuff WORKS, it's keeping my face from cracking in these cold winter months. One problem though: It is sooooo greasy. I am using some pretty stripping topical acne meds though, so I need the moisture. It doesn't break me out and I slather it on. I even got rid of the tiny bumps on the backs of my arms and legs using it there. I just cake it on after the shower, and before I put my makeup on, use toner over my face and the greasiness is gone.